Sport, Alcohol and Social Inquiry

Sarah Gee is an Assistant Professor at the University of Windsor, Canada. She has been a Principal Investigator for research projects funded by external funding agencies in Canada and New Zealand, including the Social Sciences and Humanities Research Council, Health Promotion Agency, Royal Society, and Palmerston North City Council, and she has been an Associate Investigator for an interdisciplinary project funded by the New Zealand Ministry of Health. In 2016, she was awarded an Early Career Research Medal for the College of Health at Massey University. In 2017, she co-authored a book with Steven Jackson entitled Sport, Promotional Culture and the Crisis of Masculinity. Sarah’s research has been published in several international journals and disseminated at international conferences.

• Chapter 1. Real Men, Himbos, And Bros:Continuity And Change In The Portrayal Of Masculinities In Sport-Dirtied Beer Advertising;Christopher J. Finlay and Lawrence A. WennerChapter 2. Contemporary Trends In Sport, Beer Advertising And Masculinity: New Zealand's Speight's 'Southern Man' 2.0;Steven J. Jackson and Sarah Gee;Chapter 3. Examining The Impact Of A New Beer Sponsor On Attitudes And Behavioural Intentions Toward American College Football Teams; Terry Eddy, Sarah Gee and Lamar Reams;Chapter 4. Tactical Drinking In A Female University Kendo Club; Kate Sylvester and Brent McDonald;Chapter 5. Sport, Alcohol And Older Athletes; Catherine Palmer;Chapter 6. Brazil's Legislation Of Alcohol Consumption By Sports Fans And The 2014 Fifa World Cup; Bárbara Schausteck de Almeida and Wanderley Marchi Júnior;Chapter 7. Alcohol And Sport In France: An Unsettled Field; Guillaume Bodet, Guillaume Routier and Stéphan Fuchs;Chapter 8. The Swedish Alcohol-Sport Paradox: Sport's Drinking Problem And The Politics Of Forwarding; Cecilia Stenling and Josef Fahlén;Chapter 9. Researching Drinking Cultures In Sport: Making Difficult Ethical Decisions; Carwyn Jones, David Brown and Marc Harris;Chapter 10.'Fun Sponge!' And Other Conjectures: Conducting Field Research In Sport And Alcohol; Sarah Gee

Sport and alcohol have had a long-standing and close relationship... Sarah Gee has brought together a number of eminent scholars whose focus is on ways in which this relationship manifests itself in the contemporary world of sport. Gee’s collection of essays provides an excellent introduction to the relationship between sport and alcohol and to its study, and deserves to be followed by additional edited volumes on the same subject.