"A welcome contribution to many areas in the study of religion and culture … .An alternative to the popular idea that everything within the New Age can be denounced as simple individualist consumerism." (Reviews in Religion and Theology, January 2010) "[Heelas] convinced me, a skeptic when encountering his book, that new age philosophies are more complex than their American Journal of Sociology critics allow." (American Journal of Sociology, November 2009)"Heelas' style is, as ever, measured, elegant and good-humored, and this book will undoubtedly appeal to, and be accessible to, those outside the academy who are interested in religion and culture, and who might wish to think through the changing spiritual landscape in Britain today." (Theology, November 2009)"His emphasis is on inner-life spirituality or simply 'spiritualities of life,' rooted in a universal human potential and developed by a variety of effective practices. [He] makes plausible the importance of holistic forms of complementary and alternative medicine. Recommended." (CHOICE, November 2008)