Specialist Markets in the Early Modern Book World

Richard Kirwan (Ph.D., 2007, Trinity College Dublin) is Lecturer in History at the University of Limerick. His research explores the social and cultural history of early modern universities. His publications include the monograph Empowerment and Representation at the University in Early Modern Germany. Helmstedt and Würzburg, 1576–1634 (Harrassowitz, 2009) and an edited volume Scholarly Self-Fashioning and Community in the Early Modern University (Ashgate, 2013).Sophie Mullins (Ph.D., 2013, University of St Andrews) is the Business Development Executive in the Knowledge Transfer Centre at the University of St Andrews.

• AcknowledgementsList of Figures Notes on ContributorsIntroduction: The Risks, Rewards and Perils of Specialisation 1Richard KirwanPart 1. High Risk Speculation: The Cultivation of New Markets and Tastes1 Tabloid Values: On the Trail of Europe’s First News HoundAndrew Pettegree2 The Changing Landscape of the Competitive Nuremberg Print Trade: The Rise and Fall of Paulus Fürst (1608–1666)John Roger Paas3 Networks of Printers and the Dissemination of News: The Case of Milan in the Sixteenth and Seventeenth CenturiesMassimo Petta4 New Books for a New Reading Public: Frankfurt “Melusine” Editions from the Press of Gülfferich, Han and HeirsUrsula Rautenberg5 Exotic Knowledge as Commodity: De Bry’s Historia Indiae Orientalis Isabella Matauschek6 The Unexpected Success of a Spanish Anatomy Book: Juan Valverde de Amusco’s Historia de la composicion del cuerpo humano (Rome, 1556), and its Many Later EditionsBjørn Okholm SkaarupPart 2. Demand and Supply: The Satisfaction of Existing Appetites7 Poetic Gymnasium and Bibliographical Maze: Publishing Petrarch in Renaissance VeniceNeil Harris8 Poor Man’s Music? The Production of Song Pamphlets and Broadsheets in Sixteenth-Century AugsburgAmelie Roper9 Printed Polyphonic Choirbooks for the Spanish MarketIain Fenlon10 Publishing Military Books in the Low Countries and in Italy in the Early Seventeenth CenturyNina Lamal11 The Italian Job: John Wolfe, Giacomo Castelvetro and Printing Pietro AretinoKate De Rycker12 Early Printed Book Sale Catalogues from Seville: The Extension of the European Book Market into Mexico (1680–1689)Pedro Rueda Ramírez and Lluís Agustí RuizPart 3. ‘Print On-Demand’: Reader-led Specialisation13 Printers of the Greek Classics and Market Distribution in the Sixteenth Century: The Case of France and the Low Countries Natasha Constantinidou14 Books in Foreign Languages: Publishing in the Netherlands, 1500–1800 Rémi Mathis and Marie-Alice Mathis15 Tutor to Prince Henry: Adam Newton and an International Court in the Making David McKitterick16 “Quod Exemplaria vera habeant et correcta”: Concerning the Distribution and Purpose of the Pecia System Nikolaus Weichselbaumer17 Profit, Patronage and the Cultural Politics of Music Printing in Eighteenth-Century Italy: The Family and Finances of GiuseppeAntonio SilvaniHuub van der LindenPart 4. ‘Not For Profit’ Publication: Subsidised Specialisation18 A Unique Seventeenth Century Rusyn Catechism and the Jesuit Connection Paul Shore19 European Books for the Ottoman MarketZsuzsa Barbarics-HermanikIndex

“In addition to illustrations and tables, the volume contains an index of mostly proper names. Altogether, it opens up various neglected strands of early printing history and should be read by anyone interested not merely in the early modern world of print, but also in book history and periodical studies more generally, as well as musicology.”Philipp Reisner, Heinrich-Heine-Universität Düsseldorf. In: Sixteenth Century Journal, Vol. 48, No. 2 (2017), pp. 507-508.