“Izadi’s book provides a refreshing perspective on service encounters at a Persian grocery in Sydney, Australia. … His book adds to the growing body of research adopting action-centered, multimodal perspectives on social interaction, illustrating how these approaches provide a different, more comprehensive understanding of Goffman’s question ‘what is it that is going on here’ in social interaction.” (Freek Olaf De Groot,Language in Society, Vol. 50 (4), 2021)