Sourcebook for Political Communication Research
Methods, Measures, and Analytical Techniques
Inbunden, Engelska, 2010
Av Erik P. Bucy, R. Lance Holbert, USA) Bucy, Erik P. (Indiana University, USA) Holbert, R. Lance (The Ohio State University
3 899 kr
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Fri frakt för medlemmar vid köp för minst 249 kr.The Sourcebook for Political Communication Research offers a comprehensive resource for current research methods, measures, and analytical techniques. The contents herein cover the major analytical techniques used in political communication research, including surveys, experiments, content analysis, discourse analysis (focus groups and textual analysis), network and deliberation analysis, comparative study designs, statistical analysis, and measurement issues. It also includes such innovations as the use of advanced statistical techniques, and addresses digital media as a means through which to disseminate as well as study political communication. It considers the use of methods adapted from other disciplines, such as psychology, sociology, and neuroscience. With contributions from many of the brightest scholars working in the area today, the Sourcebook is a benchmark volume for research, presenting analytical techniques and investigative frameworks for researching political communication. As such, it is a must-have resource for students and researchers working and studying activity in the political sphere.
Produktinformation
- Utgivningsdatum2010-12-07
- Mått178 x 254 x 41 mm
- Vikt1 280 g
- FormatInbunden
- SpråkEngelska
- SerieRoutledge Communication Series
- Antal sidor608
- FörlagTaylor & Francis Ltd
- ISBN9780415964951