Solving the Change Paradox by Means of Trust

Given that studies repeatedly suggest a 70 % failure rate of organizational change, Katharina de Biasi attempts to answer the question why traditional change theory has yet to prove successful, although mastering change has been identified as one of the "Management Challenges for the 21st century". As a result the author proposes to leverage the change paradoxcontinuity in times of changeand to solve it by means of trust. Atrust-based formula for successful changeis derived which constitutes the finding thattrust-formation must precede transformation and which outlinestwo levers for a positive outcome.