Soft Power beyond the Nation

Charlotte Faucher is a lecturer in modern French history at the University of Bristol. She is the author of Propaganda, Gender and Cultural Power (2022). Camila Gatica Mizala is assistant professor in the Universidad de Chile's History Department. She is the author of Modernity at the Movies (2023). Sylvia Dummer Scheel is an assistant adjunct professor in the History Department and the School of Design at the Pontificia Universidad Católica de Chile. She is the author of Sin tropicalismos ni exageraciones (2012).

• Foreword by Chandrika KaulAcknowledgmentsIntroduction: Rethinking Soft Power in History through a Transnational and Pericentered Approach, Sylvia Dummer Scheel, Charlotte Faucher, and Camila Gatica Mizala1: Race for Power: Science and the Creation of White Supremacy in the Nineteenth Century, Michael L. Krenn2: Karuizawa and Naka Karuizawa: An Origin of Modern Hybrid Japanese Soft Power, "Omotenashi" Rui Kohiyama3: Refusing to be Soft on U.S. Racism: African Americans in the Soviet Union as Soft Power Agents of Black Liberation in the Interwar Era, Meredith L. Roman4: Tensions between Soft Power and Domestic Propaganda: Public Diplomacy towards the Mexican Diaspora in the United States, 1934-1940, Sylvia Dummer Scheel5: A Universal Mission: The Propaganda and Folklore of Robert Boutet between Morocco and occupied Germany, 1931-49, Drew Flanagan6: Brigitte Bardot, Bikini Bodies, and the Bottom Line: Soft Power and the Creation of a Global French Feminine Ideal in the 1950s and 1960s, Kelly R. Colvin7: Soft power or propaganda? China's "people-to-people" diplomacy during the Cold War, Cyril Cordoba8: Honors and Dishonors: Table Tennis Champions Representing Ghana Abroad, Claire Nicolas9: Non-Linear Cultural Diplomacy: A Latin American Traveler to China during the Cold War, Maria Montt Strabucchi10: Art exhibitions under the Presidency of Léopold Sédar Senghor and the Construction of a Senegalese Soft Power: Metissage and Decentering, Coline DesportesConclusion, Sylvia Dummer Scheel, Charlotte Faucher, and Camila Gatica MizalaList of ContributorsIndex

The extensive work of a dozen historians concerned with soft power characteristics and influence has produced a very timely study of that subject. The result proves to be a most useful advance in knowledge of transnational soft power.