Sari Pietikäinen is Professor of Discourse Studies in the Department of Languages, University of Jyväskylä, Finland. Alexandra Jaffe is the author of Ideologies in Action (1999), a prize-winning book on language politics on Corsica. Dr Helen Kelly-Holmes is Senior Lecturer in Sociolinguistics and New Media and Director of the Centre for Applied Language Studies at the University of Limerick, Ireland. Nik Coupland is Emeritus Professor at the Centre for Language and Communication Research, Cardiff University, and Honorary Professor at the Department of Nordic Research, University of Copenhagen.