Leo-Paul Dana is Professor at Montpellier Business School, France and a member of the Entrepreneurship & Innovation chair, which is part of LabEx Entrepreneurship (University of Montpellier, France). He has published extensively in a variety of journals including the Journal of Business Research and Technology Forecasting and Social Change. Vanessa Ratten is an Associate Professor at La Trobe Business School, Australia. She has authored and edited a number of books including Frugal Innovation (2019) and Sports Innovation Management (2017). She has also published her research in many prestigious journals including the International Journal of Entrepreneurial Behaviour & Research and Journal of Business Research.