Carolyn Cunningham is assistant professor in the Masters Program in Communication and Leadership Studies at Gonzaga University.

• Introduction, Carolyn CunninghamPart 1. Impression Management StrategiesChapter 1. Comparing Identity Management Strategies Across Social Media Platforms, Jeffrey H. KuznekoffChapter 2. "Looking the Part" and "Staying True": Balancing Impression Managment on Facebook, Judith Rosenbaum, Benjamin Johnson, Peter Stepman, and Koos NuijtenChapter 3. Face-Off: Different Ways Identity is Privileged Through Facebook, Daniel C. Davis, Jessica A. Tougas, Margaeux B. Lippman, and Timothy W. MorrisPart 2. Identity in Professional ContextsChapter 4. Compressed Crystals: A Metaphor for Mediated Identity Expression, Bree McEwan and Jennifer J. MeaseChapter 5. Branding as Social Discourse: Identity Construction on Social and Professional Networking Sites, Corey Jay LibermanChapter 6. Like Us on Facebook and Follow Us on Twitter: Corporate Identity Management Across Social Media Platforms, Binod Sundararajan and Malavika SundararajanPart 3. Managing IntersectionalityChapter 7. Virtual Closets: Strategic Identity Construction and Social Media, Bruce E. DrushelChapter 8. The Performative Possibilities of Social Media: Antoine Johnson, Amber JohnsonChapter 9. Using Social Media to Develop a Transgender Identity in a Virtual Community, Sara Green-Hamann and John C. SherblomPart 4. The Light and Dark Side of Impression ManagementChapter 10. Face Threatening Messages and Attraction in Social Networking Sites: Reconciling Strategic Self-Presentation with Negative Online Perceptions, Nicholas Brody and Jorge PeñaChapter 11. Psychological Benefits and Costs: A Self-Affirmation Framework for Understanding the Effects of Facebook Self-Presentation, Catalina TomaChapter 12. What You Can Really Know about Someone from Their Facebook Profile (And Where You Should Look to Find Out), Jeffrey A. Hall and Natalie Pennington

An extremely useful collection of meticulous and well-chosen cases, encompassing a range of theoretical and practical issues.

Carolyn Cunningham is assistant professor in the Masters Program in Communication and Leadership Studies at Gonzaga University.

• Introduction, Carolyn CunninghamPart 1. Impression Management StrategiesChapter 1. Comparing Identity Management Strategies Across Social Media Platforms, Jeffrey H. KuznekoffChapter 2. "Looking the Part" and "Staying True": Balancing Impression Managment on Facebook, Judith Rosenbaum, Benjamin Johnson, Peter Stepman, and Koos NuijtenChapter 3. Face-Off: Different Ways Identity is Privileged Through Facebook, Daniel C. Davis, Jessica A. Tougas, Margaeux B. Lippman, and Timothy W. MorrisPart 2. Identity in Professional ContextsChapter 4. Compressed Crystals: A Metaphor for Mediated Identity Expression, Bree McEwan and Jennifer J. MeaseChapter 5. Branding as Social Discourse: Identity Construction on Social and Professional Networking Sites, Corey Jay LibermanChapter 6. Like Us on Facebook and Follow Us on Twitter: Corporate Identity Management Across Social Media Platforms, Binod Sundararajan and Malavika SundararajanPart 3. Managing IntersectionalityChapter 7. Virtual Closets: Strategic Identity Construction and Social Media, Bruce E. DrushelChapter 8. The Performative Possibilities of Social Media: Antoine Johnson, Amber JohnsonChapter 9. Using Social Media to Develop a Transgender Identity in a Virtual Community, Sara Green-Hamann and John C. SherblomPart 4. The Light and Dark Side of Impression ManagementChapter 10. Face Threatening Messages and Attraction in Social Networking Sites: Reconciling Strategic Self-Presentation with Negative Online Perceptions, Nicholas Brody and Jorge PeñaChapter 11. Psychological Benefits and Costs: A Self-Affirmation Framework for Understanding the Effects of Facebook Self-Presentation, Catalina TomaChapter 12. What You Can Really Know about Someone from Their Facebook Profile (And Where You Should Look to Find Out), Jeffrey A. Hall and Natalie Pennington

An extremely useful collection of meticulous and well-chosen cases, encompassing a range of theoretical and practical issues.

Carolyn Cunningham is assistant professor in the Masters Program in Communication and Leadership Studies at Gonzaga University.

• Introduction, Carolyn CunninghamPart 1. Impression Management StrategiesChapter 1. Comparing Identity Management Strategies Across Social Media Platforms, Jeffrey H. KuznekoffChapter 2. "Looking the Part" and "Staying True": Balancing Impression Managment on Facebook, Judith Rosenbaum, Benjamin Johnson, Peter Stepman, and Koos NuijtenChapter 3. Face-Off: Different Ways Identity is Privileged Through Facebook, Daniel C. Davis, Jessica A. Tougas, Margaeux B. Lippman, and Timothy W. MorrisPart 2. Identity in Professional ContextsChapter 4. Compressed Crystals: A Metaphor for Mediated Identity Expression, Bree McEwan and Jennifer J. MeaseChapter 5. Branding as Social Discourse: Identity Construction on Social and Professional Networking Sites, Corey Jay LibermanChapter 6. Like Us on Facebook and Follow Us on Twitter: Corporate Identity Management Across Social Media Platforms, Binod Sundararajan and Malavika SundararajanPart 3. Managing IntersectionalityChapter 7. Virtual Closets: Strategic Identity Construction and Social Media, Bruce E. DrushelChapter 8. The Performative Possibilities of Social Media: Antoine Johnson, Amber JohnsonChapter 9. Using Social Media to Develop a Transgender Identity in a Virtual Community, Sara Green-Hamann and John C. SherblomPart 4. The Light and Dark Side of Impression ManagementChapter 10. Face Threatening Messages and Attraction in Social Networking Sites: Reconciling Strategic Self-Presentation with Negative Online Perceptions, Nicholas Brody and Jorge PeñaChapter 11. Psychological Benefits and Costs: A Self-Affirmation Framework for Understanding the Effects of Facebook Self-Presentation, Catalina TomaChapter 12. What You Can Really Know about Someone from Their Facebook Profile (And Where You Should Look to Find Out), Jeffrey A. Hall and Natalie Pennington

An extremely useful collection of meticulous and well-chosen cases, encompassing a range of theoretical and practical issues.