Hana S. Noor Al-Deen is professor of communication at University of North Carolina Wilmington. John Allen Hendricks is professor of communication at Stephen F. Austin State University and author of The Twenty-First-Century Media Industry.

• List of Figures and TablesList of AppendicesForewordPrefaceAcknowledgmentsPart I. Social Media and Social NetworkingChapter 1. FacebookChapter 2. Social Media and PersuasionChapter 3. The Trivial Pursuits of Mass Audiences Using Social MediaPart II. Social Media and EducationChapter 4. Social Media in EducationChapter 5. You Can't Go Back NowChapter 6. Tweeting 101Chapter 7. Cultivating a Community of LearnersPart III. Social Media and Strategic CommunicationChapter 8. Attitudes and Perceptions about Social Media among College Students and Professionals Involved and Not Involved in Strategic CommunicationsChapter 9. Beyond the Press ReleaseChapter 10. Marketing and Branding in Online Social Media EnvironmentsPart IV. Social Media and PoliticsChapter 11. Social Media and the Millennial Generation in the 2010 Midterm ElectionChapter 12. Social Media and Youth ActivismChapter 13. Black Youth, Social Media, and the 2008 Presidential ElectionPart V. Social Media and Le

This excellent edited book smartly moves the literature about social media past the wow-gee-whiz/technology-love-fest stage that has accompanied the emergence of these new means of communication. It gives a good 360-view of why social media are important, including who uses them, and how and why they use them. It also covers legal and ethical issues raised by social media, a crucial set of concerns that come to the fore as these media grow in adoption, usage, and influence. Communication students will find in this book a thoughtful and rich perspective on activities they take for granted and accept uncritically.

Hana S. Noor Al-Deen is professor of communication at University of North Carolina Wilmington. John Allen Hendricks is professor of communication at Stephen F. Austin State University and author of The Twenty-First-Century Media Industry.

• List of Figures and TablesList of AppendicesForewordPrefaceAcknowledgmentsPart I. Social Media and Social NetworkingChapter 1. FacebookChapter 2. Social Media and PersuasionChapter 3. The Trivial Pursuits of Mass Audiences Using Social MediaPart II. Social Media and EducationChapter 4. Social Media in EducationChapter 5. You Can't Go Back NowChapter 6. Tweeting 101Chapter 7. Cultivating a Community of LearnersPart III. Social Media and Strategic CommunicationChapter 8. Attitudes and Perceptions about Social Media among College Students and Professionals Involved and Not Involved in Strategic CommunicationsChapter 9. Beyond the Press ReleaseChapter 10. Marketing and Branding in Online Social Media EnvironmentsPart IV. Social Media and PoliticsChapter 11. Social Media and the Millennial Generation in the 2010 Midterm ElectionChapter 12. Social Media and Youth ActivismChapter 13. Black Youth, Social Media, and the 2008 Presidential ElectionPart V. Social Media and Le

This excellent edited book smartly moves the literature about social media past the wow-gee-whiz/technology-love-fest stage that has accompanied the emergence of these new means of communication. It gives a good 360-view of why social media are important, including who uses them, and how and why they use them. It also covers legal and ethical issues raised by social media, a crucial set of concerns that come to the fore as these media grow in adoption, usage, and influence. Communication students will find in this book a thoughtful and rich perspective on activities they take for granted and accept uncritically.

Hana S. Noor Al-Deen is professor of communication at University of North Carolina Wilmington. John Allen Hendricks is professor of communication at Stephen F. Austin State University and author of The Twenty-First-Century Media Industry.

• List of Figures and TablesList of AppendicesForewordPrefaceAcknowledgmentsPart I. Social Media and Social NetworkingChapter 1. FacebookChapter 2. Social Media and PersuasionChapter 3. The Trivial Pursuits of Mass Audiences Using Social MediaPart II. Social Media and EducationChapter 4. Social Media in EducationChapter 5. You Can't Go Back NowChapter 6. Tweeting 101Chapter 7. Cultivating a Community of LearnersPart III. Social Media and Strategic CommunicationChapter 8. Attitudes and Perceptions about Social Media among College Students and Professionals Involved and Not Involved in Strategic CommunicationsChapter 9. Beyond the Press ReleaseChapter 10. Marketing and Branding in Online Social Media EnvironmentsPart IV. Social Media and PoliticsChapter 11. Social Media and the Millennial Generation in the 2010 Midterm ElectionChapter 12. Social Media and Youth ActivismChapter 13. Black Youth, Social Media, and the 2008 Presidential ElectionPart V. Social Media and Le

This excellent edited book smartly moves the literature about social media past the wow-gee-whiz/technology-love-fest stage that has accompanied the emergence of these new means of communication. It gives a good 360-view of why social media are important, including who uses them, and how and why they use them. It also covers legal and ethical issues raised by social media, a crucial set of concerns that come to the fore as these media grow in adoption, usage, and influence. Communication students will find in this book a thoughtful and rich perspective on activities they take for granted and accept uncritically.