Social Media In Sport: Theory And Practice

Gashaw Abeza (PhD) is recognized as one of the leading scholars in the field of social media in sport. He is currently an Assistant Professor at Towson University. Dr Abeza has a long-standing and on-going research program studying the impact of social media on the sport industry and its implications for society at large. He has written extensively on the topic of social media in sport, publishing over 45 journal articles and book chapters in outlets such as Communication & Sport, International Journal of Sport Communication (IJSC), Journal of Sport Management, Journal of Strategic Marketing, amongst others. He is the co-author of two previous books: one, on e-sport entitled Implications and Impacts of eSports on Business and Society (IGI global, 2019) and a second, on sport marketing entitled Canadian Sport Marketing (Human Kinetics, in press). Prior to returning to academia, Abeza had a successful career in sport management and marketing at a global level, and currently provides consultancy services to a range of sport organizations around the world. Abeza serves as an ad hoc reviewer for a number of academic journals and was a special issue guest editor for IJSC on the topic of "Contemporary Issues in Social Media in Sport." Currently, he serves on the editorial boards of seven different academic journals. Before joining Towson University, Abeza taught graduate and undergraduate courses at the Southern Methodist University (Dallas, TX, USA) and the University of Ottawa (Ottawa, ON, Canada).Norm O'Reilly (PhD) is recognized as one of the leading scholars in the business of sports. He is currently Professor of Sport Management at the Gordon S Lang School of Business & Economics at the University of Guelph, a leading research university near Canada's largest city of Toronto, where he is the founding Director of the International Institute for Sport Business & Leadership at Guelph, a think-tank devoted to improving the sport business globally. Dr O'Reilly has a keen interest in social media and its role in achieving the business objectives of brands who sponsor sport, sport properties and agencies who support these brands and properties. An active scholar, with 15 books and more than 140 journal publications, scholarship in social media is a prominent element of his work. For instance, the Canadian Sponsorship Landscape Study, which Dr O'Reilly is founding and lead researcher, includes a series of questions related to social media that have informed industry practice and academic research. A recipient of the Career Achievement Award by the American Marketing Association's Sport Marketing Special Interest Group and the "Five to Watch" under-40 sport industry award, Dr O'Reilly has taught at Guelph, Ohio, Ottawa, Stanford, Syracuse, Ryerson, and Laurentian universities.Jimmy Sanderson (PhD) is currently an Assistant Professor in the Department of Kinesiology and Sport Management at Texas Tech University. Dr Sanderson maintains an active research agenda focused on social media and sport has published over 80 journal articles and book chapters. He is the author of two previous books on social media and sport — It's a Whole New Ballgame: How Social Media is Changing Sport and Developing Successful Social Media Plans in Sport Organizations with Dr Chris Yandle. He regularly consults with and speaks to sport organizations on social media related topics. Dr Sanderson has been cited in a variety of news outlets on social media and sport including USA Today, ESPN.com, Sports Illustrated, and The Washington Post. Dr Sanderson has taught at Arizona State University and Clemson University.Evan Frederick (PhD) is currently an Associate Professor of Sport Administration within the Department of Health and Sport Sciences at the University of Louisville. His primary research interest is the intersection of sport and social media. Specific areas of interest include image repair, perceptions of athlete activism, and discussions of socio-cultural and political issues via social media. Frederick's work in these areas was recently cited in the Washington Post. Frederick has published 40 peer-reviewed articles and book chapters in outlets such as Communication & Sport, the International Journal of Sport Communication, Journal of Sports Media, Sport in Society, Mass Communication & Society, and Online Information Review. Frederick currently serves on as the Vice-Chair for the International Association for Communication and Sport and as an editorial board review member for Communication & Sport. Previous to the University of Louisville, Frederick taught at the University of New Mexico and the University of Southern Indiana.

• Introduction to Social Media in Sport (Kevin Hull & Gashaw Abeza); Research in Social Media in Sport (Ted Kian & Jimmy Sanderson); Online Communities in Sport (David Wagner); Social Media Use in Major Sport (Matthew Zimmerman, Kelsey Slater & Lauren Burch); Social Media Use in Minor Sport (Andrew Billings, Norm O'Reilly, & Elisabetta Zengaro); Social Media in Sport Decision Making (Jessica R Braunstein-Minkove, Ari Kim & Norm O'Reilly); Social Media and Data Management in Sport (Yoseph Mamo, Yiran Su & Gashaw Abeza); Social Media and Relationship Marketing in Sport (Rebecca Achen & Gashaw Abeza); Social Media and Brand Management in Sport (Matthew Blaszka & Beth Cianfrone); Social Media and Sponsorship in Sport (Petros Parganas and Christos Anagnostopoulos); Social Media and Sport Media (David Cassilo); Social Media, Social and Legal Issues in Sport (Melinda Weathers & Jimmy Sanderson); Social Media and Crisis Communication in Sport (Ann Pegoraro & Evan Frederick); Diversity and Inclusion in Social Media and Sport (Jacob Bustad & Oliver Rick); Revenue Generation and Return on Investment from Social Media in Sport (Rebecca Achen & Norm O'Reilly); A Practical Guide to Social Media Management in Sport(Jessica R Braunstein-Minkove, Arielle Insel & Gashaw Abeza);

"It is hard to imagine a more systematic treatment of the topics essential to understanding the sport and social media nexus. The analyses that you will find in Sport and Social Media cover all of the essential bases for those interested in how social media has changed the face of our contemporary experiences with sport."; Dr Lawrence A Wenner; Von der Ahe Professor of Communication and Ethics, Loyola Marymount University; Editor in Chief, Communication & Sport Journal; "The content of this book is outstanding. The editors have studied and published an astounding amount of social media and sport industry research. They assembled an outstanding cast of diverse international scholars (who range from prolific veteran researchers to emerging investigators) to join them as authors. The book covers social media in the sport industry in an exhaustive and engaging way."; Dr Paul M Pedersen; Professor, Indiana University; Editor, International Journal of Sport Communication (IJSC)