Hoppa till sidans huvudinnehåll

2 759 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.

This book analyses the communication and content management strategies on social networks of major actors in world sport.Drawing on data analytics and a wide range of qualitative and quantitative methods, the book presents case studies of iconic global sport organisations and stars, from the Olympic Games and Lionel Messi to the Superbowl and the LA Lakers, illustrating the complexity of the sporting social media ecosystem. Presenting a multi-level analysis, from the brands of individual athletes through to the use of social media by national leagues and international sport organisations, the book underscores the central importance of social media in contemporary sport business and offers key insights and questions that will shape future research in this area.This book is fascinating reading for all students, researchers or industry professionals with an interest in sport media, sport management, sport marketing, sponsorship, fans or new media.

Produktinformation

Tillhör följande kategorier

Hoppa över listan

Du kanske också är intresserad av

Sport, Media and Mega-Events

Lawrence A. Wenner, Andrew C. Billings, USA) Wenner, Lawrence A. (Loyola Marymount University, USA) Billings, Andrew C. (University of Alabama

Inbunden

2 849 kr

Olympic Television

Andrew C. Billings, James R. Angelini, Paul J. MacArthur, USA) Billings, Andrew C. (University of Alabama, USA) Angelini, James R. (University of Delaware, USA) MacArthur, Paul J. (Utica College

Häftad

719 kr

Olympic Television

Andrew C. Billings, James R. Angelini, Paul J. MacArthur, USA) Billings, Andrew C. (University of Alabama, USA) Angelini, James R. (University of Delaware, USA) MacArthur, Paul J. (Utica College

Inbunden

2 849 kr

Sport, Media and Mega-Events

Lawrence A. Wenner, Andrew C. Billings, USA) Wenner, Lawrence A. (Loyola Marymount University, USA) Billings, Andrew C. (University of Alabama

Häftad

849 kr

Del 8

United States of Sport

Kenon A. Brown, Joshua Dickhaus, Mia Long Anderson, Lawrence A. Wenner, Andrew C. Billings

Inbunden

1 329 kr

Routledge Handbook of Sport and New Media

Andrew Billings, Marie Hardin, USA) Billings, Andrew (University of Alabama, USA) Hardin, Marie (Quinnipiac University, Andrew C. Billings, Andrew C Billings

Häftad

1 299 kr