Social Media for Medical Professionals

David R. Stukus, MDAssociate Professor of PediatricsDivision of Allergy & ImmunologyNationwide Children’s HospitalThe Ohio State University College of Medicine700 Children’s Drive, Columbus Ohio 43205 Michael D. Patrick, Jr, MDAssistant Professor of PediatricsDivision of Emergency MedicineNationwide Children’s HospitalThe Ohio State University College of Medicine700 Children’s Drive, Columbus, Ohio 43205 Kathryn E. Nuss, MDAssociate Professor of PediatricsDivision of Emergency MedicineDivision of Clinical InformaticsNationwide Children’s HospitalThe Ohio State University College of Medicine700 Children’s Drive, Columbus, Ohio 43205

• Introduction: What is social media? (Overview of the platforms, ways they are utilized).- Finding medical information online in the digital age (Details about patients using online resources for medical information) .- Myths and misconceptions (Dangers of searching online for medical information) .- Why should medical professionals get involved? (Benefits of engaging in social media) . Start with a target audience (Who are you trying to reach, how does message change by audience) .- If you Tweet it, they will come (Strategies to increase engagement and build a following) .-Content curation (How to identify and use information from credible resources) .- Content creation (Discuss all the platforms to build an assortment of content; blog posts, podcasts, YouTube and how to cross promote on social media) .- Do’s and don’ts for the medical professional (Patient privacy, subject matter) .- How to deal with trolls (Strategies for dealing with negative comments/feedback) .- The skyis the limit (Ideas for how to take social media to other venues, promotion in academic centers, research) .

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