Social Media and e-Diplomacy in China

Scrutinizing the Power of Weibo

Inbunden, Engelska, 2017

769 kr

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This exciting new pivot, based on systemic research of Weibo usage by embassies in China, explores the challenges and the limits that the use of Chinese Weibo (and Chinese social media in general) poses for foreign embassies, and considers ways to use these or other tools.

Produktinformation

Utgivningsdatum2017-08-10
Mått148 x 210 x 14 mm
Vikt328 g
FormatInbunden
SpråkEngelska
Antal sidor147
Upplaga17001
FörlagPalgrave Macmillan
ISBN9781137596642

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Dr Ying Jiang is Senior Lecturer at the Department of Media, University of Adelaide, Australia. After being awarded a PhD in 2010, Ying joined Media Discipline at the University of Adelaide and was selected in 2008 as one of the 100 outstanding young Chinese leaders in the world by Hong Kong Dragon Foundation. Ying’s research interests and publications mainly include cyber-nationalism, crosscultural communication, social media and public relations. Ying’s first book was 'Cyber-nationalism in China: Challenging Western Media Portrayal of Chinese Censorship' (2012).

PART One: Social media landscape differences between China and the West.- Introduction and background knowledge.- Social media context in China and global PR theory.- Part 2: Analyzing the Embassies’ use of Weibo.- Scanning the foreign use of Weibo.- Foreign embassies’ use of Weibo.- A close case study: Kunming terror attack & embassy’s e-diplomacy via Weibo.- Part 3: Public Diplomacy and Weibo.- Weibo as a public diplomacy platform.- Implications of the Western use of Weibo and global PR theory.- Conclusion/ Open-endedness.