Social Marketing: Why Should the Devil Get All the Best Tunes?
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Produktinformation
- FormatInbunden
- SpråkEngelska
- Antal sidor386
- FörlagRoutledge
- ISBN9781138171800
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Public Health Branding
W Douglas Evans, Gerard Hastings, USA) Evans, W Douglas (, Professor and Director of Public Health Communication and Marketing, The George Washington University,Washington, DC, UK) Hastings, Gerard (, Professor and Director of the Institute for Social Marketing and the Centre for Tobacco Control Research, University of Stirling and The Open University, Stirling, W. Douglas Evans
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