Social Entrepreneurship and Innovation

Carole Carlson is the Director of the MBA program and Senior Lecturer at the Heller School for Social Policy and Management at Brandeis University, a U.S. News and World Report top 10-ranked social policy school.  There, she teaches courses in Social Entrepreneurship and Global Social Entrepreneurship in the MBA program, a course on Business Plans and Pitches in the Our Generation Speaks incubator, and an executive education course on Health Care Entrepreneurship.  Prior to teaching at Brandeis she was a Principal at the Parthenon Group (now Parthenon E&Y) where she advised senior leaders of Fortune 500 and high-growth middle market companies and leading nonprofits to help them create effective strategies and steer operational improvements.  She has led the design and delivery of numerous innovative entrepreneur-oriented programs and has authored or co-authored of dozens of case studies, mainly on entrepreneurship and social ventures.  She has mentored over 50 entrepreneurial ventures, and continues to mentor young entrepreneurs.  She holds advanced degrees from Harvard Business School, where she was a Baker Scholar, and the Massachusetts Institute of Technology.

• Chapter 1: Social Entrepreneurship and LeadershipChapter 2: Innovation and Idea GenerationChapter 3: Shaping Social Venture OpportunitiesChapter 4: Building Social Impact Teams and EcosystemChapter 5: Creating Alignment and Measuring ImpactChapter 6: Legal Structures and Financial Plans for Social VenturesChapter 7: Scaling and ExpansionChapter 8: Entrepreneurial Operations and MarketingChapter 9: Business Plans and Pitches for Social VenturesChapter 10: Social Entrepreneurship in a Global Context

A thorough introductory handbook to what social entrepreneurship is and what it takes to run a social venture.