Julie Cencula Olberding is Director of and Associate Professor in the Master of Public Administration (MPA) program at Northern Kentucky University, USA.

• Part 1: Introduction and Creation1. Special Events with a Social MissionJulie Cencula Olberding2. Events in the Era of Social EnterpriseJulie Cencula Olberding3. Successful Start-up of a Special Event: Laying the Groundwork with Market Research and Brand DevelopmentDouglas Olberding and Jay JishaPart 2: Implementation and Management4. Promoting Events through Cause Marketing, Social Media, and "Gamification" Katie Dillon and Julie Cencula Olberding5. Financial Management of Special Events: Toward a More Comprehensive ApproachJulie Cencula Olberding and Patrick Frambes6. Managing and Motivating Event VolunteersLiz Engelhardt and Julie Cencula Olberding7. Collaborative Governance of Civic Events: The Case of the U.S. College World SeriesDale Krane and Carol EbdonPart 3: Assessment and Evaluation8. Assessing the Economic Impact of a Special Event: A Reasonable Approach for Developing a Credible EstimateSteven Cobb and Douglas Olberding9. Assessing the Social Impacts of a Special Event: Social Causes, Social Capital, City Image and Local PrideJulie Cencula Olberding and Douglas OlberdingPart 4: New Perspectives and Innovation10. Energizing Community Development Through Community EventsJulie Cencula Olberding and Whitney McIntyre Miller11. Beyond Food, Drinks and Conversation: How "Micro Events" Can Increase Social, Cultural, and Political CapitalMeredith Shockley-Smith and Francoise Knox-Kazimierczuk12. Trends in Special Events with a Social CauseJulie Cencula Olberding and Kyle Dorriere

"This book represents an important contribution, which addresses a gap in the literature on the management of non-profits." –Alex Murdock, Professor Emeritus, London South Bank University, UK

Julie Cencula Olberding is Director of and Associate Professor in the Master of Public Administration (MPA) program at Northern Kentucky University, USA.

• Part 1: Introduction and Creation1. Special Events with a Social MissionJulie Cencula Olberding2. Events in the Era of Social EnterpriseJulie Cencula Olberding3. Successful Start-up of a Special Event: Laying the Groundwork with Market Research and Brand DevelopmentDouglas Olberding and Jay JishaPart 2: Implementation and Management4. Promoting Events through Cause Marketing, Social Media, and "Gamification" Katie Dillon and Julie Cencula Olberding5. Financial Management of Special Events: Toward a More Comprehensive ApproachJulie Cencula Olberding and Patrick Frambes6. Managing and Motivating Event VolunteersLiz Engelhardt and Julie Cencula Olberding7. Collaborative Governance of Civic Events: The Case of the U.S. College World SeriesDale Krane and Carol EbdonPart 3: Assessment and Evaluation8. Assessing the Economic Impact of a Special Event: A Reasonable Approach for Developing a Credible EstimateSteven Cobb and Douglas Olberding9. Assessing the Social Impacts of a Special Event: Social Causes, Social Capital, City Image and Local PrideJulie Cencula Olberding and Douglas OlberdingPart 4: New Perspectives and Innovation10. Energizing Community Development Through Community EventsJulie Cencula Olberding and Whitney McIntyre Miller11. Beyond Food, Drinks and Conversation: How "Micro Events" Can Increase Social, Cultural, and Political CapitalMeredith Shockley-Smith and Francoise Knox-Kazimierczuk12. Trends in Special Events with a Social CauseJulie Cencula Olberding and Kyle Dorriere

"This book represents an important contribution, which addresses a gap in the literature on the management of non-profits." –Alex Murdock, Professor Emeritus, London South Bank University, UK

Julie Cencula Olberding is Director of and Associate Professor in the Master of Public Administration (MPA) program at Northern Kentucky University, USA.

• Part 1: Introduction and Creation1. Special Events with a Social MissionJulie Cencula Olberding2. Events in the Era of Social EnterpriseJulie Cencula Olberding3. Successful Start-up of a Special Event: Laying the Groundwork with Market Research and Brand DevelopmentDouglas Olberding and Jay JishaPart 2: Implementation and Management4. Promoting Events through Cause Marketing, Social Media, and "Gamification" Katie Dillon and Julie Cencula Olberding5. Financial Management of Special Events: Toward a More Comprehensive ApproachJulie Cencula Olberding and Patrick Frambes6. Managing and Motivating Event VolunteersLiz Engelhardt and Julie Cencula Olberding7. Collaborative Governance of Civic Events: The Case of the U.S. College World SeriesDale Krane and Carol EbdonPart 3: Assessment and Evaluation8. Assessing the Economic Impact of a Special Event: A Reasonable Approach for Developing a Credible EstimateSteven Cobb and Douglas Olberding9. Assessing the Social Impacts of a Special Event: Social Causes, Social Capital, City Image and Local PrideJulie Cencula Olberding and Douglas OlberdingPart 4: New Perspectives and Innovation10. Energizing Community Development Through Community EventsJulie Cencula Olberding and Whitney McIntyre Miller11. Beyond Food, Drinks and Conversation: How "Micro Events" Can Increase Social, Cultural, and Political CapitalMeredith Shockley-Smith and Francoise Knox-Kazimierczuk12. Trends in Special Events with a Social CauseJulie Cencula Olberding and Kyle Dorriere

"This book represents an important contribution, which addresses a gap in the literature on the management of non-profits." –Alex Murdock, Professor Emeritus, London South Bank University, UK