Arthur Asa Berger, Ph.D. (1965), is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University. He has published more than 100 articles and 80 books on popular culture, media criticism, humor, and tourism. His books on tourism include Deconstructing Travel: Cultural Perspectives on Tourism (Alta Mira, 2004), Vietnam Tourism (Haworth, 2005), The Golden Triangle: An Ethno-semiotic Tour of Present-Day India (Transaction, 2008), and Theorizing Tourism: Analyzing Iconic Destinations (Left Coast Press, 2018).