Smoke in Their Eyes

Lessons in Movement Leadership from the Tobacco Wars

Inbunden, Engelska, 2001

AvMichael Pertschuk

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The classic US struggle between the public interest and corporate interests is perhaps nowhere better illustrated than in the decades-long struggle between the tobacco industry and advocates for public health. The failure of the ""global settlement"" legislation is now viewed by many public health experts as a historic missed opportunity, and in this text Pertschuk describes the forces brought to bear. A lifelong public health leader and tabacco control advocate, Pertschuk provides insight into the movement and its opposition. Questions that reveal themselves here can be applied to public advocacy as a whole. How can movement leaders gauge and best employ popular support? Who has legitimacy to speak on behalf of a particular public cause? How is it possible for those whose cause is a moral one to strike political compromise?

Produktinformation

Utgivningsdatum2001-11-30
Mått152 x 229 x 28 mm
Vikt685 g
FormatInbunden
SpråkEngelska
Antal sidor356
FörlagVanderbilt University Press
ISBN9780826513908

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Michael Pertschuk has had a long and distinguished career in public health advocacy: as consumer counsel and ultimately chief counsel to the U.S. Senate Committee on Commerce, from 1965 to 1976; as chairman of the Federal Trade Commission, from 1977 to 1984; and as co-founder and co-director of the Advocacy Institute. His previous books include Revolt against Regulation, Giant Killers, and, with Wendy Schaetzel, The People Rising.

Certainly the best-written piece of nonfiction in its genre I have ever read. Pertschuk has a gift for taking what could be just another 'Washington insider' story and transforming it into the true overarching moral/political/human drama it actually is--and all of it infused with a sense of tremendous social consequences for each one of us, which it also is. --Brock Evans, Executive Director, The Endangered Species Coalition