Smarter Together

Michael Clarke is a senior product leader at Shopify with prior experience at Google, Facebook, Netflix, and BlackBerry. He has led initiatives across AI, marketplaces, and international product strategy, holds several patents, and has published in leading human–computer interaction journals. He holds a Ph.D. in Sociology and teaches Psychology and AI at New York University. Manuel Garcia-Garcia is the Global Science Lead at Ipsos, where he integrates AI and psychology to deliver transformative insights through innovative research and education. A renowned speaker, educator, and author, his work connects science to practical application, establishing him as a prominent voice in the realm of psychology and AI. He holds a Ph.D. in Cognitive Neuroscience. Michael Joffe is a technology marketer focused on how AI is reshaping creativity, work, and everyday life. At Google, he has led product marketing and go-to-market strategy for emerging AI solutions across YouTube ads and the Android ecosystem. He teaches Psychology and AI at New York University, USA, bridging academic research with industry practice.

• List of Figures; Acknowledgements; Preface; Part I. AI and Consumer Psychology: 1. Cognition; 2. Emotion; 3. Trust; 4. Decision Making; 5. Creativity; 6. Prediction; Part II. Designing, Building and Marketing AI Products: 7. Building Great AI Experiences; 8. Marking AI Products; 9. Working with AI; 10. AI and Culture; Conclusion; Smarter Together Workshops; References; Index.

'At a time when AI capabilities are accelerating faster than our shared understanding, Smarter Together offers the missing playbook. It explains how cognition, emotion, and decision-making shape the way users engage with AI and how builders can design responsibly and effectively. A must-read for anyone shaping the next generation of products.' Miqdad Jaffar, Product at OpenAI