Steven D. Strauss is America's leading small business expert. An internationally recognized lawyer and columnist, he is also a popular speaker who regularly addresses groups around the world. His syndicated USA Today column, "Ask an Expert," appears weekly and can also be found on dozens of major websites. Steve is a frequent media guest and commentator, a sought-after small business spokesperson, and a serial entrepreneur. Visit him at www.MrAllBiz.com.

• About the Author ixPreface xiAcknowledgments xiiiSECTION I Starting Your BusinessPART I GenesisCHAPTER 1. In the Beginning 5CHAPTER 2. Choosing the Right Business 15CHAPTER 3. Buying an Existing Business 23CHAPTER 4. Understanding Your Potential Market 31CHAPTER 5. Calculating Your Start-up Costs 41CHAPTER 6. Writing a Winning Business Plan 47CHAPTER 7. Structuring Your Business 57CHAPTER 8. Get Your Business Funded 67CHAPTER 9. Getting Help 83PART II Opening Up ShopCHAPTER 10. Location, Location, Location 91CHAPTER 11. Branding 101 97CHAPTER 12. Products and Inventory 105CHAPTER 13. Savvy Pricing Strategies 113PART III FranchisesCHAPTER 14. Selecting the Right Franchise 123CHAPTER 15. Secrets of Franchise Success 135PART IV Home-Based BusinessesCHAPTER 16. The Home-Based Business 145CHAPTER 17. Successful Home-Based Business Strategies 153PART V Business on a ShoestringCHAPTER 18. The Shoestring Entrepreneur 163CHAPTER 19. Marketing on a Shoestring 175SECTION II Running Your BusinessPART I Small Business in the Twenty-First CenturyCHAPTER 20. Our Flat World 191CHAPTER 21. The Green Business 199CHAPTER 22. The New Consumer 211PART II MoneyCHAPTER 23. Accounting Ease 219CHAPTER 24. Making a Profit 227CHAPTER 25. Insurance 235CHAPTER 26. Get a Handle on Taxes 243PART III ManagementCHAPTER 27. Hiring and Firing 255CHAPTER 28. Pay and Benefits 265CHAPTER 29. Training and Motivating Your Staff 277CHAPTER 30. Exemplary Customer Service 291CHAPTER 31. Negotiate Like a Lawyer 297CHAPTER 32. Legal-Ease I 309CHAPTER 33. Legal-Ease II 319PART IV TechnologyCHAPTER 34. Managing Your Technology 329CHAPTER 35. Mobility I: Small Office Mobility 341CHAPTER 36. Mobility II: Mobile Mania 349CHAPTER 37. Small Business Software 359SECTION III Growing Your BusinessPART I Advertising and MarketingCHAPTER 38. Basic Advertising Strategies 371CHAPTER 39. Marketing Muscle 383CHAPTER 40. Advanced Marketing and Advertising 397PART II Your WebsiteCHAPTER 41. Creating Your Website 411CHAPTER 42. E-Business Essentials 419CHAPTER 43. Advanced E-Marketing 429PART III Social MediaCHAPTER 44. Social Media Overview 439CHAPTER 45. Facebook for Business 449CHAPTER 46. Twitter and You 457CHAPTER 47. Link in with LinkedIn 467CHAPTER 48. Videos and YouTube 475CHAPTER 49. Groupon and Other Deal-of-the-Day Websites 487PART IV Growth StrategiesCHAPTER 50. Developing New Channels and Multiple Profit Centers 501CHAPTER 51. Secrets of Sales Superstars 511CHAPTER 52. Small to Big 521CHAPTER 53. Exodus 529PART V Strategies for Small Business SuccessCHAPTER 54. Small Business Success Secrets 541CHAPTER 55. The Visionary Small Business 551APPENDIX A How I Became an Entrepreneur 557APPENDIX B Sample Business Plan 561Index 563

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Steven D. Strauss is America's leading small business expert. An internationally recognized lawyer and columnist, he is also a popular speaker who regularly addresses groups around the world. His syndicated USA Today column, "Ask an Expert," appears weekly and can also be found on dozens of major websites. Steve is a frequent media guest and commentator, a sought-after small business spokesperson, and a serial entrepreneur. Visit him at www.MrAllBiz.com.

• About the Author ixPreface xiAcknowledgments xiiiSECTION I Starting Your BusinessPART I GenesisCHAPTER 1. In the Beginning 5CHAPTER 2. Choosing the Right Business 15CHAPTER 3. Buying an Existing Business 23CHAPTER 4. Understanding Your Potential Market 31CHAPTER 5. Calculating Your Start-up Costs 41CHAPTER 6. Writing a Winning Business Plan 47CHAPTER 7. Structuring Your Business 57CHAPTER 8. Get Your Business Funded 67CHAPTER 9. Getting Help 83PART II Opening Up ShopCHAPTER 10. Location, Location, Location 91CHAPTER 11. Branding 101 97CHAPTER 12. Products and Inventory 105CHAPTER 13. Savvy Pricing Strategies 113PART III FranchisesCHAPTER 14. Selecting the Right Franchise 123CHAPTER 15. Secrets of Franchise Success 135PART IV Home-Based BusinessesCHAPTER 16. The Home-Based Business 145CHAPTER 17. Successful Home-Based Business Strategies 153PART V Business on a ShoestringCHAPTER 18. The Shoestring Entrepreneur 163CHAPTER 19. Marketing on a Shoestring 175SECTION II Running Your BusinessPART I Small Business in the Twenty-First CenturyCHAPTER 20. Our Flat World 191CHAPTER 21. The Green Business 199CHAPTER 22. The New Consumer 211PART II MoneyCHAPTER 23. Accounting Ease 219CHAPTER 24. Making a Profit 227CHAPTER 25. Insurance 235CHAPTER 26. Get a Handle on Taxes 243PART III ManagementCHAPTER 27. Hiring and Firing 255CHAPTER 28. Pay and Benefits 265CHAPTER 29. Training and Motivating Your Staff 277CHAPTER 30. Exemplary Customer Service 291CHAPTER 31. Negotiate Like a Lawyer 297CHAPTER 32. Legal-Ease I 309CHAPTER 33. Legal-Ease II 319PART IV TechnologyCHAPTER 34. Managing Your Technology 329CHAPTER 35. Mobility I: Small Office Mobility 341CHAPTER 36. Mobility II: Mobile Mania 349CHAPTER 37. Small Business Software 359SECTION III Growing Your BusinessPART I Advertising and MarketingCHAPTER 38. Basic Advertising Strategies 371CHAPTER 39. Marketing Muscle 383CHAPTER 40. Advanced Marketing and Advertising 397PART II Your WebsiteCHAPTER 41. Creating Your Website 411CHAPTER 42. E-Business Essentials 419CHAPTER 43. Advanced E-Marketing 429PART III Social MediaCHAPTER 44. Social Media Overview 439CHAPTER 45. Facebook for Business 449CHAPTER 46. Twitter and You 457CHAPTER 47. Link in with LinkedIn 467CHAPTER 48. Videos and YouTube 475CHAPTER 49. Groupon and Other Deal-of-the-Day Websites 487PART IV Growth StrategiesCHAPTER 50. Developing New Channels and Multiple Profit Centers 501CHAPTER 51. Secrets of Sales Superstars 511CHAPTER 52. Small to Big 521CHAPTER 53. Exodus 529PART V Strategies for Small Business SuccessCHAPTER 54. Small Business Success Secrets 541CHAPTER 55. The Visionary Small Business 551APPENDIX A How I Became an Entrepreneur 557APPENDIX B Sample Business Plan 561Index 563

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Steven D. Strauss is America's leading small business expert. An internationally recognized lawyer and columnist, he is also a popular speaker who regularly addresses groups around the world. His syndicated USA Today column, "Ask an Expert," appears weekly and can also be found on dozens of major websites. Steve is a frequent media guest and commentator, a sought-after small business spokesperson, and a serial entrepreneur. Visit him at www.MrAllBiz.com.

• About the Author ixPreface xiAcknowledgments xiiiSECTION I Starting Your BusinessPART I GenesisCHAPTER 1. In the Beginning 5CHAPTER 2. Choosing the Right Business 15CHAPTER 3. Buying an Existing Business 23CHAPTER 4. Understanding Your Potential Market 31CHAPTER 5. Calculating Your Start-up Costs 41CHAPTER 6. Writing a Winning Business Plan 47CHAPTER 7. Structuring Your Business 57CHAPTER 8. Get Your Business Funded 67CHAPTER 9. Getting Help 83PART II Opening Up ShopCHAPTER 10. Location, Location, Location 91CHAPTER 11. Branding 101 97CHAPTER 12. Products and Inventory 105CHAPTER 13. Savvy Pricing Strategies 113PART III FranchisesCHAPTER 14. Selecting the Right Franchise 123CHAPTER 15. Secrets of Franchise Success 135PART IV Home-Based BusinessesCHAPTER 16. The Home-Based Business 145CHAPTER 17. Successful Home-Based Business Strategies 153PART V Business on a ShoestringCHAPTER 18. The Shoestring Entrepreneur 163CHAPTER 19. Marketing on a Shoestring 175SECTION II Running Your BusinessPART I Small Business in the Twenty-First CenturyCHAPTER 20. Our Flat World 191CHAPTER 21. The Green Business 199CHAPTER 22. The New Consumer 211PART II MoneyCHAPTER 23. Accounting Ease 219CHAPTER 24. Making a Profit 227CHAPTER 25. Insurance 235CHAPTER 26. Get a Handle on Taxes 243PART III ManagementCHAPTER 27. Hiring and Firing 255CHAPTER 28. Pay and Benefits 265CHAPTER 29. Training and Motivating Your Staff 277CHAPTER 30. Exemplary Customer Service 291CHAPTER 31. Negotiate Like a Lawyer 297CHAPTER 32. Legal-Ease I 309CHAPTER 33. Legal-Ease II 319PART IV TechnologyCHAPTER 34. Managing Your Technology 329CHAPTER 35. Mobility I: Small Office Mobility 341CHAPTER 36. Mobility II: Mobile Mania 349CHAPTER 37. Small Business Software 359SECTION III Growing Your BusinessPART I Advertising and MarketingCHAPTER 38. Basic Advertising Strategies 371CHAPTER 39. Marketing Muscle 383CHAPTER 40. Advanced Marketing and Advertising 397PART II Your WebsiteCHAPTER 41. Creating Your Website 411CHAPTER 42. E-Business Essentials 419CHAPTER 43. Advanced E-Marketing 429PART III Social MediaCHAPTER 44. Social Media Overview 439CHAPTER 45. Facebook for Business 449CHAPTER 46. Twitter and You 457CHAPTER 47. Link in with LinkedIn 467CHAPTER 48. Videos and YouTube 475CHAPTER 49. Groupon and Other Deal-of-the-Day Websites 487PART IV Growth StrategiesCHAPTER 50. Developing New Channels and Multiple Profit Centers 501CHAPTER 51. Secrets of Sales Superstars 511CHAPTER 52. Small to Big 521CHAPTER 53. Exodus 529PART V Strategies for Small Business SuccessCHAPTER 54. Small Business Success Secrets 541CHAPTER 55. The Visionary Small Business 551APPENDIX A How I Became an Entrepreneur 557APPENDIX B Sample Business Plan 561Index 563

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