Simply Rational

Gerd Gigerenzer is Director of the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development, Berlin, Germany.

• Introduction ; 1. How I Got Started Teaching Physicians and Judges Risk Literacy ; Part I. The Art of Risk Communication ; 2. Why Do Single Event Probabilities Confuse Patients? ; 3. HIV Screening: Helping Clinicians Make Sense of Test Results ; 4. Breast Cancer Screening Pamphlets Mislead Women ; Part II. Health Statistics ; 5. Helping Doctors and Patients Make Sense of Health Statistics ; 6. Public Knowledge of Benefits of Breast and Prostate Cancer Screening in Europe ; Part III. Smart Heuristics ; 7. Heuristic Decision Making ; 8. The Recognition Heuristic: A Decade of Research ; Part IV. Intuitions about Sports and Gender ; 9. The Hot Hand Exists in Volleyball and Is Used for Allocation Decisions ; 10. Stereotypes about Men's and Women's Intuitions: A Study of Two Nations ; Part V. Theory ; 11. As-If Behavioral Economics: Neoclassical Economics in Disguise? ; 12. Personal Reflections on Theory and Psychology ; References ; Index

It was a great pleasure to read Gigerenzer's Simple RationalThere are so many insights, exciting ideas, and practical recommendations.