Shelf Life

What was the Peruvian brand manager thinking of when he named his delicious tuna 'Grated Fanny'? Do Italians cleaning their bathrooms with 'Smac' or 'Toke' scrub with wilder arm movements and wider eyes? And how do you fancy tucking in to a packet of 'Chubi' or a bar of 'Plopp' chocolate with your afternoon tea? Shelf Life is a stunning full-colour collection of over 100 of the more, shall we say, colourful products gracing the shelves of the global marketplace. More characterful than any global mega-brand, the local goods gathered here don't kowtow to foreign marketing concerns. From 'Puke' playing cards to 'Climax' disinfectant, 'Colon' washing powder to 'Cocagne' mackerel fillets and 'Kack liquorice, this is a bitingly funny and stylish celebration of glorious misadventures in translation.