Brandon Brown is a biophysicist. He is Professor of Physics and communications specialist at the University of San Francisco. The author of Planck: Driven by Vision, Broken by War, Brown has written for Slate, Smithsonian, and Scientific American and served as Deputy Director at the Green Science Policy Institute and a Senior Writing Coach for the Strictly Speaking Group.

• Foreword by Julia Schaletzky ix1 Me, You, and This Book 12 Tension 153 Structure: Mapping the Reader's Path4 Audience: For Whom the Keys Click 495 Improving Sentences 676 Science-Specific Considerations 877 Numbers on the Brain 1178 Details and Anecdotes 1399 The Pros and Cons of Metaphor 15310 Speaking Science 16911 STEM Phenotypes 19712 Communicating at Different Social Scales 21113 Communicating Calamity 243Acknowledgments 267Appendix: Fixing Example Sentences 269Notes 275Index 287

"It should be required reading for scientists at any stage of their career."—Nature Physics"Straightforward, funny, endlessly practical, and simply a pleasure to read, Sharing Our Science might just deserve to become the Elements of Style of the STEM crowd."—Civil Engineering magazine"Brown is a gifted and creative writer . . . much more than just another reference book whose fate is to languish beneath the piles of papers on your desk. It is an engaging read that will help scientists achieve a richer and more rewarding career." — Physics Today"This book is a practical and entertaining guide to communicating science . . . It outlines the personal benefits to researchers of improving their writing — not only that readers will get a better grasp of their work, but that it also will open more doors in their working life." —Medium.com