Inbunden, Engelska, 2024

Sharing Economy Platforms

A Casebook for Understanding Multiplayers in Sharing Economy Platforms

Av Ruizhi Yuan, Martin J. Liu

2109 kr

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Beskrivning

This book explores the sharing economy platforms of digitally-driven companies that bring economies of scale to bring consumers more choices. In China, digital platforms such as Pinduoduo and Meituan have pioneered a new sort of consumer economics. What's behind the rise of this new sort of economy? In this tightly argued book, Dr. Yuan and Prof. Liu explain what's driving the new economy, in a book of interest to marketing professionals, scholars, and economists.

Produktinformation

Utgivningsdatum: 2024-10-15
Mått: 148 x 210 x 18 mm
Vikt: 394 g
Format: Inbunden
Språk: Engelska
Antal sidor: 206
Förlag: Springer Verlag, Singapore
ISBN: 9789819754038

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Mer information

Dr. Ruizhi Yuan is now the programme coordinator of MSc International Management (Marketing), and Assistant Professor in Marketing at Nottingham University Business School China. Her research interests focus on sharing economy, individual well-being and branding in emerging markets.Prof. Martin J. Liu is the Associate Dean and Professor in Marketing and Innovation at the Nottingham University Business School China. His research interests focus on digital innovation, and he regularly publishes in world-leading journals, including MIS Quarterly, Information Systems Research, and the British Journal of Management.

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