Shared Morals

The Role of Moral Rhetoric in Party Politics

Inbunden, Engelska, 2026

AvJae-Hee Jung

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Political parties often use moral arguments-judgements about fundamental notions of right and wrong-to frame and explain their political views. Morality is an aspect of politics that people are regularly exposed to in real life. But what role does moral rhetoric play in party politics? And how does it shape our views? Focusing on Western democracies, Shared Morals examines what moral rhetoric looks like, how it affects voters, and how it is relevant for democratic representation. Drawing from studies on party competition, political behavior, and moral and political psychology, the book illustrates that moral rhetoric is an integral aspect of party communication. Yet, unlike many current narratives in the scholarly and policymaking worlds, Shared Morals draws attention to the potential for moral rhetoric to highlight common grounds, bridge differences, and bring people together.

Produktinformation

Utgivningsdatum2026-03-12
Mått157 x 235 x 20 mm
Vikt500 g
FormatInbunden
SpråkEngelska
Antal sidor278
FörlagCambridge University Press
ISBN9781009667913

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'Politics is inevitably defined in moral terms. Yet, we continue to lack an understanding of how moral rhetoric impacts democratic functioning. In this groundbreaking book, Jung offers a novel portrait of morals in partisan communications - across nine countries - showing that it can mobilize, persuade, and lead voters to feel represented. The book is a definitive statement about the impact of morals in modern politics.' James Druckman, University of Rochester