Jae-Hee Jung is an Assistant Professor in the Department of Political Science at Rice University. Her research focuses on party politics, political behavior, and political psychology in the context of democracies. She is the co-author (with Margit Tavits) of Counter-Stereotypes and Attitudes Toward Gender and LGBTQ Equality (2023).

• 1. Introduction; 2. Moral rhetoric in party communication; 3. Does moral rhetoric mobilize the party base?; 4. Does moral rhetoric persuade non-supporters?; 5. Moral rhetoric as moral representation; 6. Conclusion; References; Index.

'Politics is inevitably defined in moral terms. Yet, we continue to lack an understanding of how moral rhetoric impacts democratic functioning. In this groundbreaking book, Jung offers a novel portrait of morals in partisan communications - across nine countries - showing that it can mobilize, persuade, and lead voters to feel represented. The book is a definitive statement about the impact of morals in modern politics.' James Druckman, University of Rochester

Jae-Hee Jung is an Assistant Professor in the Department of Political Science at Rice University. Her research focuses on party politics, political behavior, and political psychology in the context of democracies. She is the co-author (with Margit Tavits) of Counter-Stereotypes and Attitudes Toward Gender and LGBTQ Equality (2023).

• 1. Introduction; 2. Moral rhetoric in party communication; 3. Does moral rhetoric mobilize the party base?; 4. Does moral rhetoric persuade non-supporters?; 5. Moral rhetoric as moral representation; 6. Conclusion; References; Index.

'Politics is inevitably defined in moral terms. Yet, we continue to lack an understanding of how moral rhetoric impacts democratic functioning. In this groundbreaking book, Jung offers a novel portrait of morals in partisan communications - across nine countries - showing that it can mobilize, persuade, and lead voters to feel represented. The book is a definitive statement about the impact of morals in modern politics.' James Druckman, University of Rochester

Jae-Hee Jung is an Assistant Professor in the Department of Political Science at Rice University. Her research focuses on party politics, political behavior, and political psychology in the context of democracies. She is the co-author (with Margit Tavits) of Counter-Stereotypes and Attitudes Toward Gender and LGBTQ Equality (2023).

• 1. Introduction; 2. Moral rhetoric in party communication; 3. Does moral rhetoric mobilize the party base?; 4. Does moral rhetoric persuade non-supporters?; 5. Moral rhetoric as moral representation; 6. Conclusion; References; Index.

'Politics is inevitably defined in moral terms. Yet, we continue to lack an understanding of how moral rhetoric impacts democratic functioning. In this groundbreaking book, Jung offers a novel portrait of morals in partisan communications - across nine countries - showing that it can mobilize, persuade, and lead voters to feel represented. The book is a definitive statement about the impact of morals in modern politics.' James Druckman, University of Rochester