Robert Ormsby is Associate Professor of English at Memorial University of Newfoundland. Valerie Clayman Pye is Chair of the Department of Theatre, Dance, and Arts Management and Associate Professor of Theatre at Long Island University, Post.

• List of Figures and TablesAcknowledgementsContributor Bio’sIntroductionPart 1 - The History of Shakespeare TourismChapter 1: "Memorials and the things of fame": Matter, Imagination, and the Early Modern Theatrical Souvenir Jennifer Holl, Rhode Island CollegeChapter 2: Forgotten Shakespeare Shottery: The Shakespeare Tavern and Nineteenth-Century Tourism"Katherine Scheil, University of MinnesotaPart 2 - Shakespeare and Cultural TourismChapter 3: "Less we forget…": The Blackfriars, Error, and Necropolitan TourismPaul Menzer and David Meldman, Mary Baldwin UniversityChapter 4: Home of Shakespeare: A History of Cultural Heritage Engagement at the Shakespeare Birthplace TrustNick Walton and Darren Freebury-Jones, Shakespeare Birthplace TrustChapter 5: All the World’s Many Stages: Shakespeare, Tourism, and TheaterParmita Kapadia, Northern Kentucky UniversityPart 3 - Shakespearean Tourism and the ‘Other’Chapter 6: "I am here as a tourist": On Being a Tourist-spectatorStephen Purcell, University of WarwickChapter 7: Globeish: The Travelling Pop-up GlobeMark Houlahan, Unversity of WaikatoChapter 8: Asian Shakespeare TourismDr. Rebekah R. Bale, Hong Kong Shue Yan University, and Dr. Henrique Fátima Boyol Ngan, Institute for Tourism Studies Macao.Part 4 - Local, National, and Global Shakespeare FestivalsChapter 9: Festivalizing Shakespeare in Languedoc: The Emergence of Cultural Heritage Tourism in Southern France, 1950s-1970sFlorence March, IRCL, Université Paul-Valéry Montpellier and Jean Vivier, IRCL, Université Paul-Valéry MontpellierChapter 10: Festival Shakespeare and Newfoundland as Tourist PlaceRobert Ormsby, Memorial University of NewfoundlandChapter 11: "Stay awhile": Tourist spectatorship at European International Shakespeare Festival’sRowena Hawkins, King’s College LondonPart 5 - Technology and Shakespeare TourismChapter 12: "Some rare, noteworthy object in thy travel": Digital Kitsch and Shakespeare MemesValerie M. Fazel, Arizona State University, and Louise Geddes, Adelphi UniversityChapter 13: Shakespeare’s Globe "360": virtual tourism, transmedial performance, and the reconstructed playhouseValerie Clayman Pye, LIU PostChapter 14: "You are here": Curatorial Interventions for The Displaced Visitor at The Rose Playhouse Historical Site from 1999 to 2019Johanna Schmitz, Southern Illinois University EdwardsvilleAfterwordSusan Bennett, University of CalgaryIndex