Shakespeare After Mass Media

RICHARD BURT is Professor of English at the University of Massachusetts, Amherst, and is one of the most well-known scholars in the field of Shakespeare and mass media.

• PART ONE: QUESTIONS OF SHAKESPEARE'S CULTURAL AUTHORITY To e- or Not To e-? Disposing of Shakespeare in the Age of Electronic Mass Media; R.Burt Bardguides of the New Universe: Niche Marketing and the Cultural Logic of Late Shakespeareanism; D.K.Hedrick 'In Fair Verona': Media, Spectacle, and Performance in William Shakespeare's Romeo and Juliet ; P.Donaldson We are the Makers of Manners: The Branagh Phenomenon; M.Thorton Burnett Shakespeare: The Theme Park; D. E.Henderson Harlequin Presents: That '70s Shakespeare and Beyond; L.Osborne Suggested for Mature Readers? Deconstructing Shakespearean Value in Comic Books; J.Heuman & R.Burt The Shatnerification of Shakespeare: Star Trek and the Commonplace Tradition; C.Dionne WSHX: Shakespeare and American Radio; D.Lanier Shakespeare, Bard of Avon; F.Teague Reviving Juliet, Repackaging Romeo: Transformations of Character in Popular Music Lyrics; S.M.Buhler The Making of Authorships: Transversal Navigation in the Wake of Hamlet ; D.J.Hopkins & B.Reynolds Bartlett's Evolving Shakespeare; H.Whall Afterword: Shakespeare and the Holocaust: Julie Taymor's Titus is Beautiful, or Shakesploi Meets the Camp; R.Burt

'...a lively and informative treatise on how mass culture, through the mass media, has manipulated, abused, and empowered Shakespeare.' - Choice