• IntroductionChapter 1 – The servitization of manufacturing: Why and how Chapter 2 – Servitization strategy: Key features and implementation issues Chapter 3 – Strategic managerial control for servitization strategy Chapter 4 – Case studies Chapter 5 – Conclusions: Research and practical implications

Servitization is a strategy that many manufacturing companies are now engaging to maintain income in an era of diminishing demand for products by selling services, often through or in association with their manufactured products, say Pistoni and Songini. They analyze the phenomenon from both theoretical and empirical approaches, highlighting the main challenges that companies have to overcome in order to implement this strategy successfully, and focusing specifically on managerial control mechanisms.

• IntroductionChapter 1 – The servitization of manufacturing: Why and how Chapter 2 – Servitization strategy: Key features and implementation issues Chapter 3 – Strategic managerial control for servitization strategy Chapter 4 – Case studies Chapter 5 – Conclusions: Research and practical implications

Servitization is a strategy that many manufacturing companies are now engaging to maintain income in an era of diminishing demand for products by selling services, often through or in association with their manufactured products, say Pistoni and Songini. They analyze the phenomenon from both theoretical and empirical approaches, highlighting the main challenges that companies have to overcome in order to implement this strategy successfully, and focusing specifically on managerial control mechanisms.

• IntroductionChapter 1 – The servitization of manufacturing: Why and how Chapter 2 – Servitization strategy: Key features and implementation issues Chapter 3 – Strategic managerial control for servitization strategy Chapter 4 – Case studies Chapter 5 – Conclusions: Research and practical implications

Servitization is a strategy that many manufacturing companies are now engaging to maintain income in an era of diminishing demand for products by selling services, often through or in association with their manufactured products, say Pistoni and Songini. They analyze the phenomenon from both theoretical and empirical approaches, highlighting the main challenges that companies have to overcome in order to implement this strategy successfully, and focusing specifically on managerial control mechanisms.