Akademibokhandeln
Anna Pistoni, Lucrezia Songini - Servitization Strategy and Managerial Control, Inbunden

Inbunden, Engelska, 2017

Del 32 i serien Studies in Managerial and Financial Accounting

Servitization Strategy and Managerial Control

Av Anna Pistoni, Lucrezia Songini

1699 kr

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Beskrivning
Manufacturing firms are moving beyond manufacturing to offer services and solutions, often delivered through their products, or at least in association with them. This strategy is called “servitization” and these new business models are based on the Product-Service-System (PSS).This book, through both a theoretical and an empirical approach, intends to present and discuss the main challenges that companies interested in servitization strategies have to overcome, with a particular focus on the design of managerial control systems.This book can represent a useful tool for whose companies interested in the development of successful servitization strategies and for scholars involved in research on innovative business models. In particular, it may be of interest for top management and middle management in charge of strategic and organizational issues, as well organizational units, such as: supply chain, logistics, production, after sales and service, R&D, strategic planning and managerial control. Consultants and practitioners involved in strategy, organization, manufacturing, operations, supply chain and managerial control may be interested too.
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Servitization is a strategy that many manufacturing companies are now engaging to maintain income in an era of diminishing demand for products by selling services, often through or in association with their manufactured products, say Pistoni and Songini. They analyze the phenomenon from both theoretical and empirical approaches, highlighting the main challenges that companies have to overcome in order to implement this strategy successfully, and focusing specifically on managerial control mechanisms.

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