Akademibokhandeln
Donald A. Barclay - Serving Online Customers, Inbunden

Inbunden, Engelska, 2014

Serving Online Customers

Lessons for Libraries from the Business World

Av Donald A. Barclay

1989 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.

Beskrivning
Before the Web existed, anyone who wanted free information had to use the library. Now, a wealth of information on every possible service is accessible online. To compete in the digital age, libraries must provide outstanding customer service to their virtual users.In Serving Online Customers: Lessons for Libraries from the Business World, Donald A. Barclay carefully examines business literature to identify the best customer service practices of online companies and shows readers how to adapt these practices to the library environment. Chapter coverage includes these critical areas:Improving the Self-Service Experience Bringing Reference Service to the Online CustomerAdding Libraries to the Distance Education MixDesigning Library Websites for Both Trust and PleasureImplementing Recommendation Agents and Avatars into Online ServicesLinking Continuous Assessment to Online Service ImprovementThis book will help any library greatly enhance their online users’ experience and help bring new users to the library.
Produktinformation
  • Utgivningsdatum: 2014-07-23
  • Mått: 162 x 235 x 21 mm
  • Vikt: 476 g
  • Format: Inbunden
  • Språk: Engelska
  • Antal sidor: 232
  • Förlag: Bloomsbury Publishing Plc
  • ISBN: 9780810893177
Utforska kategorier
Mer information

Donald A. Barclay is the interim university librarian at the University of California, Merced, where he has worked since 2002. He previously worked at libraries in New Mexico and Texas.

Recensioner i media

When designing services for online customers, libraries can learn much from looking both within and outside the profession. A few years back, for example, the ready-to-implement ideas of David Lee King’s Designing Digital Experiences helped librarians guide discussions at their institutions around the idea of focusing on the user experience. This book takes a more academic tone with its historical look at problems traditionally plaguing library services and provides case examples of how similar problems have been handled in the business sector.

Butikslager

Ej i lager i butik.

Betyg & recensioner

0 recensioner

Inga recensioner tillgängliga.