Cheryl Cooky is Professor in American Studies and Women’s, Gender, and Sexuality Studies at Purdue University. She is co-author of No Slam Dunk: Gender, Sport and the Unevenness of Social Change and serves as the editor of the Sociology of Sport Journal. Dunja Antunovic is Assistant Professor of Sport Sociology in the School of Kinesiology at the University of Minnesota. She has published over 30 journal articles and book chapters on gender, sport, and media and serves on the editorial board of Communication & Sport.

• Preface – Acknowledgments – List of Abbreviations – Introduction – "Despite Title IX … " and "No one is watching": Articulations of feminism in sports media and sports media research – "Ceiling- breaker" and "Sexist backlash": Articulations of feminism in narratives of women in sports broadcasting – "The Year of the Woman" and "The Olympics are chock full of sexist bullshit … ": Articulations of feminism in narratives of the Olympics – "This isn’t just about us": Articulations of feminism in media narratives of athlete activism – "Take a Stand" and "Kick Inequality": Articulations of feminism in promotional cultures of women’s sports – "Feminist blockbuster" and "Feminist revisionism": Articulations of feminism in narratives of women’s sports films – "A disaster for women’s sport" and "A master class in resilience": Articulations of feminism in narratives of COVID- 19’s impact on women’s sport – Conclusion – Index.

“Cooky and Antunovic offer an innovative theoretical and methodological demonstration of how, and which, feminisms influence academic and media narratives of women’s sport. The detailed analysis identifies the asymmetrical visibilities of different feminisms—the most popular being ‘media-friendly’ versions that do not challenge existing structures—and a significant narrative shift from ‘sex sells’ to ‘feminism sells’. The book is a valuable tool for thinking differently and triggering new conversations for media, student and academic audiences.”—Toni Bruce, Professor of Sociology of Sport and Sports Media, University of Auckland, New Zealand