Service Management

An integrated approach

Häftad, Engelska, 2013

Av Bart Van Looy, Paul Gemmel, Roland Van Dierdonck

1 579 kr

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Over 75% of graduates currently find work in the service industries, but there are very few books that deal specifically with the subject of service management.
 
This third edition of Services Management provides a comprehensive insight into the industry and its' importance in today's economies.  The book is based on three central strands of services management: customers, employees and operations.  The final part of the book addresses the issue of performance management and service strategy.

 

Based on a series of research workshops with academics and practitioners at the Service Management Centre, De Vlerick School of Management, University of Ghent, the authors have produced in-depth case studies and survey research to help students to develop a thorough understanding of the specific challenges and issues of service management today.

 

Services Management third edition is ideal for Service Management students within a Business or Tourism degree, but also of great interest to operations, management, marketing and general business students

Produktinformation

  • Utgivningsdatum2013-03-14
  • Mått190 x 245 x 22 mm
  • Vikt800 g
  • FormatHäftad
  • SpråkEngelska
  • Antal sidor544
  • Upplaga3
  • FörlagPearson Education
  • ISBN9780273732037