Service Innovation and Management

Lars Witell is a Professor at the CTF – Service Research Center at Karlstad University, Sweden. He also holds a position as Professor in Business Administration at Linköping University, Sweden. His research interests include service innovation, customer experience, and service infusion in manufacturing firms. Over the past 20 years, he has led large research programs in collaboration with industry.

• Managing service towards better customer experiences: Digitalization, service infusion, and service innovation.- Service management: Evolution and moving forward.- Service management through service platforms and digitalization.- Strategies for service growth.- Value co-creation through collaboration: The case of efficient load out.- Configure to conquer – implementing configurators to improve competitiveness.- Enabling a Circular Economy through Green Service Strategies.- A Little Bit of That Human Touch – Avoid and Recover Service Failures.- Enhancing the phygital customer experience in the digital world.- Balancing value propositions with privacy: Exploring data-driven digital wellness business models.- Service innovation in the eyes of customers: The Swedish innovation index.- B2B service innovation: How business customers perceive firm innovativeness.- Service innovation in healthcare: Service today versus service tomorrow.