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Pocket
Service Business Development
Thomas Fischer • Heiko Gebauer • Elgar Fleisch • Thomas Fischer • Heiko Gebauer
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Over the last decade, capital goods manufacturers have added services to products as a way of responding to eroding margins and the loss of strategic differentiation. Based on over twelve years of research, this book provides a thorough overview of the strategies available for value creation through service business development.
- Format: Pocket/Paperback
- ISBN: 9781107652071
- Språk: Engelska
- Antal sidor: 320
- Utgivningsdatum: 2014-03-06
- Förlag: Cambridge University Press