Service Business Development
Strategies for Value Creation in Manufacturing Firms
Häftad, Engelska, 2014
Av Switzerland) Fischer, Thomas (Universitat St Gallen, Switzerland) Gebauer, Heiko (Universitat St Gallen, Switzerland) Fleisch, Elgar (Universitat St Gallen, Thomas Fischer, Heiko Gebauer, Elgar Fleisch
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Fri frakt för medlemmar vid köp för minst 249 kr.Over the last decade, capital goods manufacturers have added services to products as a way of responding to eroding margins and the loss of strategic differentiation. Based on over twelve years of research, this book provides a thorough overview of the strategies available for value creation through service business development.
Produktinformation
- Utgivningsdatum2014-03-06
- Mått154 x 230 x 23 mm
- Vikt498 g
- FormatHäftad
- SpråkEngelska
- Antal sidor320
- FörlagCambridge University Press
- ISBN9781107652071