SEO For Dummies

Peter Kent is an e-commerce consultant who specializes in search engine optimization (SEO). A former VP of Web Solutions at a national ISP and VP of Marketing and search engine optimization expert at Indigio, he has been involved in the online world since 1984 and has been writing about the Internet since 1993. Peter is the author of nearly 60 books as well as hundreds of articles.

• Introduction 1Part 1: Getting Started with SEO 5Chapter 1: Surveying the Search Engine Landscape 7Chapter 2: Search Results, Deconstructed 21Chapter 3: Your One-Hour, Search Engine–Friendly Website Makeover 33Chapter 4: Beating the Competition: Planning a Powerful Search Engine Strategy 53Chapter 5: Making Your Site Useful and Visible 73Part 2: Building Search Engine-Friendly Sites 89Chapter 6: Picking Powerful Keywords 91Chapter 7: Creating Pages That Search Engines Love 111Chapter 8: Designing for Speed 143Chapter 9: Designing for Mobile 153Chapter 10: Using Structured Data Markup 161Chapter 11: Avoiding Things That Search Engines Hate 173Chapter 12: Dirty Deeds, Done Dirt Cheap 195Chapter 13: Bulking Up Your Site: Competing with Content 213Chapter 14: Finding Traffic Through Local Search Marketing 239Part 3: Adding Your Site to the Indexes and Directories 267Chapter 15: Getting Your Pages into the Search Engines 269Chapter 16: Submitting to the Directories 285Chapter 17: Product Search: Remember the Shopping Directories and Retailers 295Part 4: After You’ve Submitted Your Site 319Chapter 18: Using Link Popularity to Boost Your Position 321Chapter 19: Finding Sites to Link to Yours 347Chapter 20: Even More Great Places to Get Links 371Chapter 21: Social Networking — Driven by Drivel 385Chapter 22: Video and Images: Putting Your Best Face Forward 393Chapter 23: Beyond the Basics 403Chapter 24: When Google Bites Back: A Guide to Catastrophe 415Part 5: The Part of Tens 435Chapter 25: Ten-Plus Myths and Mistakes 437Chapter 26: Ten-Plus Ways to Stay Updated 445Chapter 27: Ten-Plus Useful Things to Know 451Index 465

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