“George Marcus deserves thanks and praise for reminding us that emotional communication and arousal are the lifeblood of politics. Leaders who ignore the primacy of voters’ feelings are doomed to failure. Voters and political scientists who imagine that politics is a question of purely ‘rational choice’ are bound to be astonished by what actually happens. To gain a better understanding of how our emotions shape contemporary politics, this volume is must reading.”—Roger D. Masters, Dartmouth College