"The book is a provocative trailblazer in that it explores the problematic issues of 'self' and 'deception,' and particularly, 'self-deception,' not only from an epistemological perspective but also from cross-cultural dimensions. While the approach is primarily philosophic, the work is pregnant with implications for cognitive science, cultural anthropology, sociology of knowledge, decision-making theory, and even theoretical biology." — Leo Chang, Regis College