Search Patterns

Peter Morville is best known as a founder of the field of information architecture. His bestselling books include Information Architecture for the World Wide Web and Ambient Findability. He advises such clients as AT&T, Harvard, IBM, the Library of Congress, Microsoft, the National Cancer Institute, Vodafone, and the Weather Channel. His work on experience design and the future of search has been covered by Business Week, The Economist, Fortune, NPR, and The Wall Street Journal. Peter lives in Ann Arbor, Michigan with his wife, two daughters, and a dog named Knowsy. You can reach him by email at morville@semanticstudios.com. You can also find him offline at 42.2 N 83.4 W or online at semanticstudios.com, findability.org, and searchpatterns.org. Jeff Callender is vice president and design director of Q LTD, a strategic design consultancy with a global reach. Jeff is focused on bringing clarity to everyday graphic communications that promote positive user experiences. His wide body of work includes design for brand identity, user interface, print collateral, packaging, tradeshow, and exhibit graphics for a variety of clients including AT&T, Converse, Dow, NuStep, Jensen, ProQuest, and SIGGRAPH. Jeff has taught graphic design at the University of Michigan and lectured at the Stephen M. Ross School of Business and the SIGGRAPH Conference on Computer Graphics and Interactive Techniques.