Hoppa till sidans huvudinnehåll

Screening Culture, Viewing Politics

An Ethnography of Television, Womanhood, and Nation in Postcolonial India

Häftad, Engelska, 1999

AvPurnima Mankekar

569 kr

Beställningsvara. Skickas inom 5-8 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.


In Screening Culture, Viewing Politics Purnima Mankekar presents a cutting-edge ethnography of television-viewing in India. With a focus on the responses of upwardly-mobile, yet lower-to-middle class urban women to state-sponsored entertainment serials, Mankekar demonstrates how television in India has profoundly shaped women’s place in the family, community, and nation, and the crucial role it has played in the realignment of class, caste, consumption, religion, and politics. Mankekar examines both “entertainment” narratives and advertisements designed to convey particular ideas about the nation. Organizing her study around the recurring themes in these shows-Indian womanhood, family, community, constructions of historical memory, development, integration, and sometimes violence-Mankekar dissects both the messages televised and her New Delhi subjects’ perceptions of and reactions to these messages. In the process, her ethnographic analysis reveals the texture of these women’s daily lives, social relationships, and everyday practices. Throughout her study, Mankekar remains attentive to the tumultuous historical and political context in the midst of which these programs’ integrationalist messages are transmitted, to the cultural diversity of the viewership, and to her own role as ethnographer. In an enlightening epilogue she describes the effect of satellite television and transnational programming to India in the 1990s. Through its ethnographic and theoretical richness, Screening Culture, Viewing Politics forces a reexamination of the relationship between mass media, social life, and identity and nation formation in non-Western contexts. As such, it represents a major contribution to a number of fields, including media and communication studies, feminist studies, anthropology, South Asian studies, and cultural studies.

Produktinformation

  • Utgivningsdatum1999-12-10
  • Mått157 x 234 x 33 mm
  • Vikt748 g
  • FormatHäftad
  • SpråkEngelska
  • Antal sidor448
  • FörlagDuke University Press
  • ISBN9780822323907
Hoppa över listan

Mer från samma författare

Dhan Gopal Mukerji, Gordon Chang, Akhil Gupta, Purnima Mankekar - Caste and Outcast, Häftad

Caste and Outcast

Dhan Gopal Mukerji, Gordon Chang, Akhil Gupta, Purnima Mankekar

Häftad, 2002

389 kr

Hoppa över listan

Du kanske också är intresserad av

Dhan Gopal Mukerji, Gordon Chang, Akhil Gupta, Purnima Mankekar - Caste and Outcast, Häftad

Caste and Outcast

Dhan Gopal Mukerji, Gordon Chang, Akhil Gupta, Purnima Mankekar

Häftad, 2002

389 kr

Lars Kepler - Medusa, Inbunden
  • Nyhet
Del 11

Medusa

Lars Kepler

Inbunden, 2026

289 kr319 kr

Tommy Myllymäki - Vardag, Kartonnage

Vardag

Tommy Myllymäki

Kartonnage, 2026

329 kr

Sara Strömberg - Sot, Pocket
  • Nyhet
Del 4

Sot

Sara Strömberg

Pocket, 2026

79 kr129 kr