THE SUNDAY TIMES BESTSELLER **INCLUDES NEW MATERIAL** ‘If you want to write a novel or a script, read this book’ SUNDAY TIMES‘The best book on the craft of storytelling I’ve ever read’ MATT HAIG‘A masterpiece. I am in awe’ ADAM RUTHERFORD Why stories make us human and how to tell them better. There have been many attempts to understand what makes a good story – but few have used a scientific approach.In this incisive, thought-provoking book, award-winning writer Will Storr demonstrates how master storytellers manipulate and compel us.Applying dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories – and make sense of our chaotic modern world.‘A hugely compelling reading experience. Storr’s superb exploration of the enduring appeal of the novel offers a smart, fascinating exploration of the science and psychology behind our most sophisticated art form that also works as an effective how-to guide’ OBSERVER‘It is clear, compelling and tightly shaped around one fascinating and productive idea … Storr wants to free writers from programmatic, plot-based writing guides, and his approach feels liberating’ SUNDAY TIMES