Keith M. Johnston is Lecturer in Film and Television Studies at the University of East Anglia and author of Coming Soon: Film Trailers and the Selling of Hollywood Technology.

• IntroductionSection 1: What is Science Fiction?1. Genre Theory and Science Fiction2. Reading Science Fiction3. Science Fiction and TechnologySection 2: Genre History4. Pre-History, 1895-19505. Defining the Genre, 1950-706. Science Fiction as Blockbuster, 1970-907. Science Fiction as Mainstream, 1990-2010Section 3: Selling Science Fiction8. 'Adventure Dramas of the Future': Advertising Genre9. Genre and Spectacle: The Science Fiction Trailer10. Audience and Genre: Science Fiction and the InternetConclusionAnnotated Guide to Further ReadingSelected FilmographyBibliographyIndex

Johnston brings a fresh eye to science fiction criticism in this book, drawing attention to some of the exciting and influential films that resonate within the genre and discussing often forgotten elements such as trailers, posters and adverts.

Keith M. Johnston is Lecturer in Film and Television Studies at the University of East Anglia and author of Coming Soon: Film Trailers and the Selling of Hollywood Technology.

• IntroductionSection 1: What is Science Fiction?1. Genre Theory and Science Fiction2. Reading Science Fiction3. Science Fiction and TechnologySection 2: Genre History4. Pre-History, 1895-19505. Defining the Genre, 1950-706. Science Fiction as Blockbuster, 1970-907. Science Fiction as Mainstream, 1990-2010Section 3: Selling Science Fiction8. 'Adventure Dramas of the Future': Advertising Genre9. Genre and Spectacle: The Science Fiction Trailer10. Audience and Genre: Science Fiction and the InternetConclusionAnnotated Guide to Further ReadingSelected FilmographyBibliographyIndex

Johnston brings a fresh eye to science fiction criticism in this book, drawing attention to some of the exciting and influential films that resonate within the genre and discussing often forgotten elements such as trailers, posters and adverts.

Keith M. Johnston is Lecturer in Film and Television Studies at the University of East Anglia and author of Coming Soon: Film Trailers and the Selling of Hollywood Technology.

• IntroductionSection 1: What is Science Fiction?1. Genre Theory and Science Fiction2. Reading Science Fiction3. Science Fiction and TechnologySection 2: Genre History4. Pre-History, 1895-19505. Defining the Genre, 1950-706. Science Fiction as Blockbuster, 1970-907. Science Fiction as Mainstream, 1990-2010Section 3: Selling Science Fiction8. 'Adventure Dramas of the Future': Advertising Genre9. Genre and Spectacle: The Science Fiction Trailer10. Audience and Genre: Science Fiction and the InternetConclusionAnnotated Guide to Further ReadingSelected FilmographyBibliographyIndex

Johnston brings a fresh eye to science fiction criticism in this book, drawing attention to some of the exciting and influential films that resonate within the genre and discussing often forgotten elements such as trailers, posters and adverts.