Science Communication for Scientists

Laura Lindenfeld is Executive Director of the Alan Alda Center for Communicating Science.John C. Besley is the Ellis N. Brandt Professor of Public Relations at Michigan State University, U.S.A. He recently published Strategic Science Communication (2022).Xia Zheng is an Assistant Professor in the School of Communication and Journalism at Stony Brook University, U.S.A.Anthony Dudo is an Associate Professor in the Moody College of Communication and the Program Director of Science Communication in the Center for Media Engagement at the University of Texas at Austin, U.S.A. He recently published Strategic Science Communication (2022).Todd P. Newman is an Assistant Professor in the Department of Life Sciences Communication and an affiliate of the Robert F. and Jean E. Holtz Center for Science & Technology Studies and the Nelson Institute for Environmental Studies at the University of Wisconsin-Madison, U.S.A.

• Introduction: Why Should Scientists Communicate? Section I: Strategy, Research, and Audiences 1. Why Are You Communicating? Starting with Strategy 2. Zooming in on Strategy: Unpacking Goals and Objectives 3. Who’s Your Audience? Section II: Building Your Communication Muscles. Key Tactics, Competencies, and Skills for Science Communication 4. Designing Effective Messages 5. Tell Me a Story! 6. The Role of Visuals in Science Communication Section III: Channels 7. Communicating in Person 8. Communicating in Writing 9. Communicating through Social Media 10. Communicating with Journalists and Media Professionals 11. Communicating with Policymakers 12. Communicating Through Events 13. Communicating on Teams 14. Conclusion: Ethical Considerations and Encouragement to Practice