Samhälle & debatt
Scaling the Tail: Managing Profitable Growth in Emerging Markets
Seung Ho Park • Gerardo R Ungson • Andrew Cosgrove
Inbunden
1009:-
Uppskattad leveranstid 7-11 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
- Illustratör: 163P48 illus 20 Illustrations, color 28 Illustrations, black and white XVI 20 illus in colo
- Format: Inbunden
- ISBN: 9781137543530
- Språk: Engelska
- Antal sidor: 163
- Utgivningsdatum: 2015-08-06
- Förlag: Palgrave Pivot