Rural Tourism and Sustainable Business

The editors have all worked together in the former Leisure and Tourism Management Department of the Scottish Agricultural College (SAC) which produced the ‘Auchincruive Declaration’ on tourism and rural sustainability in 1998, and which this book helps to perpetuate. They have common interests in sustainable rural development, notably Morag Mitchell in economic evaluation, Irene Kirkpatrick in equine recreation development, and Derek Hall in retirement recreation in the countryside. Dr Mitchell is now Rural Economist with SAC Aberdeen, Ms Kirkpatrick had administrative roles with SAC Auchincruive, and Professor Hall is Visiting Professor with Häme Polytechnic, Finland and a partner of Seabank Enterprises, Scotland.

• Preface The Contributors Abbreviations Part 1: Introduction1 Morag Mitchell and Derek Hall: Rural Tourism as Sustainable Business: Key Themes and IssuesPart 2: Strategic Considerations2 Mirja Nylander and Derek Hall: Rural Tourism Policy: European Perspectives3 Dallen J. Timothy: Rural Tourism Business: A North American Overview4 Gerda K. Priestley, Gemma Cánoves, Miquel Seguí and Montserrat Villarino: Legislative Frameworks for Rural Tourism: Comparative Studies from Spain5 Jackie Clarke: Effective Marketing for Rural Tourism6 Graeme Evans and Paola Parravicini: Exploitation of ICT for Rural Tourism Enterprises: The Case of Aragon, SpainPart 3: Networks, Partnerships and Community Support7 Catherine Gorman: Co-operative Marketing Structures in Rural Tourism: The Irish Case8 Kim Meyer-Cech: Regional Co-operation in Rural Theme Trails9 C. Michael Hall: Rural Wine and Food Tourism Cluster and Network Development10 Heather Mair, Donald G. Reid and Wanda George: Globalisation, Rural Tourism and Community Power11 Donna Chambers: The Development of Tourism Businesses in Rural Communities: The Case of the Maroons of Jamaica12 Ming-Huang Lee: Farm Tourism Co-operation in TaiwanPart 4: Quality Sustainable Business13 Ray Youell and Roz Wornell: Quality as a Key Driver in Sustainable Rural Tourism Businesses14 David Leslie: Rural Tourism Businesses and Environmental Management Systems15 David Botterill and Cliff Nelson: Researching the Links Between Environmental Quality Kite Marks and Local Tourism Business Performance: A Discourse Analysis of the Welsh Rural Beach Quality ‘Green Coast Award’16 Walter Schiebel: Entrepreneurial Personality Traits in Managing Rural Tourism and Sustainable Business17 Fiona Williams and Andrew Copus: Business Development, Rural Tourism and the Implications of Milieu18 Jon Vernon, Stephen Essex and Kaja Curry: Sustainable Rural Tourism Business Practice: Progress and Policy in South East CornwallPart 5: Conclusion19 Derek Hall and Morag Mitchell: Rural Tourism Business as Sustained and Sustainable Development?Index

This book provides constructive knowledge on the development and diversity of rural tourism. It will contribute to a much-needed reinvigoration of the rural tourism debate.