This book analyzes the transport situation in so-called low-demand areas, i.e., rural areas where traditional public transport is often poor and inefficient. Though rural transport has largely been neglected in the literature in favor of more urbanized contexts, it is often the only mobility option for the many citizens who still live in these areas. This book aims to fill the gap in the literature by providing further insights into rural transport research, in particular by presenting a valid solution: Demand Responsive Transport (DRT). This widespread technology allows public transport authorities to make their journeys more efficient by maximizing the load factor of vehicles, while helping citizens meet their mobility needs.The book addresses key research questions concerning the strengths and weaknesses of deploying Demand-Responsive Transport (DRT) in rural areas; mayors’ perceptions regarding the transport characteristics of their regions; and the evaluation of a DRT pilot project. These aspects are explored through a case study of DRT implementation in two rural areas near the Ligurian cities of Chiavari and Genoa.