Running across Europe

The Rise and Size of one of the Largest Sport Markets

Inbunden, Engelska, 2015

Av Jeroen Scheerder, Koen Breedveld, Julie Borgers

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Analysing in-depth data from 11 European countries, this collection explores the rise of the European running market, the reasons and motives for running, and the most important players in the field. The volume sets out policy challenges and marketing possibilities and addresses issues of participation, cost and health.

Produktinformation

Utgivningsdatum2015-02-12
Mått140 x 216 x 18 mm
Vikt494 g
FormatInbunden
SpråkEngelska
Antal sidor297
Upplaga2015
FörlagPalgrave Macmillan
ISBN9781137446367

Tillhör följande kategorier

Christoph Breuer, German Sport University Cologne, GermanyAngela Charlton, TNS BMRB Agency, UKSören Dallmeyer, German Sport University Cologne, GermanyMojca Doupona Topi?, University of Ljubljana, SloveniaPeter Forsberg, University of Copenhagen, DenmarkKirstin Hallmann, German Sport University Cologne, GermanySpencer Harris, University of Colorado, USAPaul Hover, Mulier Institute, The NetherlandsJukka Lahti, University of Jyväskylä, FinlandRamon Llopis-Goig, University of Valencia, SpainSzilvia Perényi, University of Debrecen, HungaryLeonidas Petridis, University of Debrecen, HungarySamo Rauter, University of Ljubljana, SloveniaPeter Smale, Kantar Sport, UKAndrew Spiers, Sport England, UKHanna Vehmas, University of Jyväskylä, FinlandHarold van der Werff, Mulier Institute, The NetherlandsAnna Vilanova, University of Barcelona, SpainSteven Vos, Fontys University of Applied Sciences, The Netherlands

1. Who is Doing a Run with the Running Boom? The Growth and Governance of one of Europe's most Popular Sport Activities; Jeroen Scheerder, Koen Breedveld and Julie Borgers 2. Belgium (Flanders): Trends and Governance in Running; Julie Borgers, Steven Vos and Jeroen Scheerder 3. Denmark: Running for the sake of Running? A Profile and Segmentation of Runners; Peter Forsberg 4. England: the Governance and History of Running, the Decision to Run, and Trends in Running Participation; Andrew Spiers, Spencer Harris, Angela Charlton and Peter Smale 5. Finland: from Elite Running to Mass Running Events; Hanna Vehmas and Jukka Lahti 6. Germany: Running Participation, Motivation and Images; Kirstin Hallmann, Christoph Breuer and Soren Dallmeyer 7. Greece: Mass Running, a New Trend from Ancient Times?; Leonidas Petridis 8. Hungary: the Popularisation and Expansion of Amateur Running Culture; Szilvia Perenyi 9. The Netherlands: Rising Participation Rates, Shifting Segments; Paul Hover, Harold van der Werff and Koen Breedveld 10. Slovenia: the Case of Ljubljana Marathon Participants; Mojca Doupona Topi? and Samo Rauter 11. Spain: a Sociological Analysis of the Evolution and Characteristics of Running; Ramon Llopig-Goig and Anna Vilanova 12. Running across Europe: the Way Forward; Koen Breedveld, Jeroen Scheerder and Julie Borgers