Shailja Sharma, BBA (Management), MBA (Marketing), MTM, Ph.D., UGC (NET & JRF) is currently working as Assistant Professor at the Indian Institute of Tourism and Travel Management (IITTM) at the Noida, India campus of the Institute. She is a certified trainer by the World Federation of Tourist Guide Associations (WFTGA), London, and has been instrumental in training over 3000 tour guides and leaders. Sharma has played a key role in the development of the ‘Fundamental Glossary for Tourism’ by the Commission of Scientific and Technical Terminology, Ministry of HRD, Government of India, and has contributed as an expert reviewer for the NCERT book on tour guiding for Class 12. She has also contributed significantly to the design and development of Massive Open Online Courses (MOOCs) for IGNOU under the initiative of Ministry of Human Resource Development (MHRD), expanding the reach of quality education in tourism to a global audience through digital platforms.

• The introduction stageChapter 1: Introduction to Tour GuidingChapter 2: Aspects of Tour guidingChapter 3: Competencies to be a tour guideChapter 4: Conventional Tour Guides Chapter 5: Specialized Tour Guides Chapter 6: Niche Tour GuidesChapter 7: Responsibilities of a Tour GuideChapter 8: Tour Guides as Tour LeadersChapter 9: The Stages of Tour GuidingThe planning stageChapter 10: Training of Tour GuidesChapter 11. Pre-tour Preparations for a tour guideChapter 12: Understanding Different Segments of TravelersChapter 13: Understanding Linkages of Tour GuidesChapter 14: Understanding the Art of Opening and Closing a TourChapter 15: The Art of delivering a commentaryChapter 16: Practices to be a world-class tour guideThe Execution StageChapter 17: Guiding at AttractionsChapter 18: Guiding at Heritage SitesChapter 19: Guiding at a Museum Chapter 20: Guiding at a Religious Site Chapter 21: Guiding through Cultural ExperiencesChapter 22: Guiding through Curated ExperiencesChapter 23: Guiding through Factory & local demonstrations toursChapter 24: Guiding on a coachChapter 25: Guiding on Walking ToursChapter 26: Guiding on a Biking Tour Chapter 27: Guiding ON Nature ToursChapter 28: Guiding on Hiking ToursThe Management stageChapter 29: Handling Group DynamicsChapter 30: Handling QuestionsChapter 31: Handling challenging touristsChapter 32: dealing with GrievancesChapter 33: Managing cultural shockChapter 34: Handling Emergency situationsThe transformational stageChapter 35: Role of Technology for Unforgettable JourneysChapter 36: Redefining Travel: Women as Tour GuidesChapter 37: Responsible GuidingChapter 38: CHAPTER 38: Becoming Job WorthyChapter 39: A GUIDE TO TOUR GUIDE’S Self -careChapter 40: contemporary trends in tour guiding

Shailja Sharma, BBA (Management), MBA (Marketing), MTM, Ph.D., UGC (NET & JRF) is currently working as Assistant Professor at the Indian Institute of Tourism and Travel Management (IITTM) at the Noida, India campus of the Institute. She is a certified trainer by the World Federation of Tourist Guide Associations (WFTGA), London, and has been instrumental in training over 3000 tour guides and leaders. Sharma has played a key role in the development of the ‘Fundamental Glossary for Tourism’ by the Commission of Scientific and Technical Terminology, Ministry of HRD, Government of India, and has contributed as an expert reviewer for the NCERT book on tour guiding for Class 12. She has also contributed significantly to the design and development of Massive Open Online Courses (MOOCs) for IGNOU under the initiative of Ministry of Human Resource Development (MHRD), expanding the reach of quality education in tourism to a global audience through digital platforms.

• The introduction stageChapter 1: Introduction to Tour GuidingChapter 2: Aspects of Tour guidingChapter 3: Competencies to be a tour guideChapter 4: Conventional Tour Guides Chapter 5: Specialized Tour Guides Chapter 6: Niche Tour GuidesChapter 7: Responsibilities of a Tour GuideChapter 8: Tour Guides as Tour LeadersChapter 9: The Stages of Tour GuidingThe planning stageChapter 10: Training of Tour GuidesChapter 11. Pre-tour Preparations for a tour guideChapter 12: Understanding Different Segments of TravelersChapter 13: Understanding Linkages of Tour GuidesChapter 14: Understanding the Art of Opening and Closing a TourChapter 15: The Art of delivering a commentaryChapter 16: Practices to be a world-class tour guideThe Execution StageChapter 17: Guiding at AttractionsChapter 18: Guiding at Heritage SitesChapter 19: Guiding at a Museum Chapter 20: Guiding at a Religious Site Chapter 21: Guiding through Cultural ExperiencesChapter 22: Guiding through Curated ExperiencesChapter 23: Guiding through Factory & local demonstrations toursChapter 24: Guiding on a coachChapter 25: Guiding on Walking ToursChapter 26: Guiding on a Biking Tour Chapter 27: Guiding ON Nature ToursChapter 28: Guiding on Hiking ToursThe Management stageChapter 29: Handling Group DynamicsChapter 30: Handling QuestionsChapter 31: Handling challenging touristsChapter 32: dealing with GrievancesChapter 33: Managing cultural shockChapter 34: Handling Emergency situationsThe transformational stageChapter 35: Role of Technology for Unforgettable JourneysChapter 36: Redefining Travel: Women as Tour GuidesChapter 37: Responsible GuidingChapter 38: CHAPTER 38: Becoming Job WorthyChapter 39: A GUIDE TO TOUR GUIDE’S Self -careChapter 40: contemporary trends in tour guiding

Shailja Sharma, BBA (Management), MBA (Marketing), MTM, Ph.D., UGC (NET & JRF) is currently working as Assistant Professor at the Indian Institute of Tourism and Travel Management (IITTM) at the Noida, India campus of the Institute. She is a certified trainer by the World Federation of Tourist Guide Associations (WFTGA), London, and has been instrumental in training over 3000 tour guides and leaders. Sharma has played a key role in the development of the ‘Fundamental Glossary for Tourism’ by the Commission of Scientific and Technical Terminology, Ministry of HRD, Government of India, and has contributed as an expert reviewer for the NCERT book on tour guiding for Class 12. She has also contributed significantly to the design and development of Massive Open Online Courses (MOOCs) for IGNOU under the initiative of Ministry of Human Resource Development (MHRD), expanding the reach of quality education in tourism to a global audience through digital platforms.

• The introduction stageChapter 1: Introduction to Tour GuidingChapter 2: Aspects of Tour guidingChapter 3: Competencies to be a tour guideChapter 4: Conventional Tour Guides Chapter 5: Specialized Tour Guides Chapter 6: Niche Tour GuidesChapter 7: Responsibilities of a Tour GuideChapter 8: Tour Guides as Tour LeadersChapter 9: The Stages of Tour GuidingThe planning stageChapter 10: Training of Tour GuidesChapter 11. Pre-tour Preparations for a tour guideChapter 12: Understanding Different Segments of TravelersChapter 13: Understanding Linkages of Tour GuidesChapter 14: Understanding the Art of Opening and Closing a TourChapter 15: The Art of delivering a commentaryChapter 16: Practices to be a world-class tour guideThe Execution StageChapter 17: Guiding at AttractionsChapter 18: Guiding at Heritage SitesChapter 19: Guiding at a Museum Chapter 20: Guiding at a Religious Site Chapter 21: Guiding through Cultural ExperiencesChapter 22: Guiding through Curated ExperiencesChapter 23: Guiding through Factory & local demonstrations toursChapter 24: Guiding on a coachChapter 25: Guiding on Walking ToursChapter 26: Guiding on a Biking Tour Chapter 27: Guiding ON Nature ToursChapter 28: Guiding on Hiking ToursThe Management stageChapter 29: Handling Group DynamicsChapter 30: Handling QuestionsChapter 31: Handling challenging touristsChapter 32: dealing with GrievancesChapter 33: Managing cultural shockChapter 34: Handling Emergency situationsThe transformational stageChapter 35: Role of Technology for Unforgettable JourneysChapter 36: Redefining Travel: Women as Tour GuidesChapter 37: Responsible GuidingChapter 38: CHAPTER 38: Becoming Job WorthyChapter 39: A GUIDE TO TOUR GUIDE’S Self -careChapter 40: contemporary trends in tour guiding