JAMES M. CARTER is an associate professor of history at Drew University in Madison, New Jersey, where his specializations include U.S. foreign policy and the rise of the counterculture. His book Inventing Vietnam is an analysis of the failed nation-building effort undertaken by the United States in Vietnam and how that failure led to the war.

• Preface and Acknowledgments Introduction  1 Postwar America, the Revolution in Higher Education,and Popular Music 2 “The Sound of the Sixties”: Popular Music and College Campuses 3 “I Blundered My Way Through”: The College Impresario,Fall 1965–Fall 1967 4 “They’re Rockin’ in the Ivory Tower”: Fall 1967–Fall 1968 5 The “Americanization of Rock”: Spring 1969–Fall 1970 Conclusion Appendix A: Bands/Artists at Drew University,1967–1971Appendix B: Bands/Artists at Stony Brook University,1967–1971NotesBibliographyIndex

“The research and writing are exciting; Rockin’ in the Ivory Tower fills an important gap in the historiography of rock music and the sixties.”- Dewar MacLeod (author of Making the Scene in the Garden State: Popular Music in New Jersey from Edison to Springste) “Rockin’ in the Ivory Tower offers a welcome entry into a field of study that is only just beginning to flower.”- Kenneth Womack (author of Living the Beatles Legend: The Untold Story of Mal Evans)

JAMES M. CARTER is an associate professor of history at Drew University in Madison, New Jersey, where his specializations include U.S. foreign policy and the rise of the counterculture. His book Inventing Vietnam is an analysis of the failed nation-building effort undertaken by the United States in Vietnam and how that failure led to the war.

• Preface and Acknowledgments Introduction  1 Postwar America, the Revolution in Higher Education,and Popular Music 2 “The Sound of the Sixties”: Popular Music and College Campuses 3 “I Blundered My Way Through”: The College Impresario,Fall 1965–Fall 1967 4 “They’re Rockin’ in the Ivory Tower”: Fall 1967–Fall 1968 5 The “Americanization of Rock”: Spring 1969–Fall 1970 Conclusion Appendix A: Bands/Artists at Drew University,1967–1971Appendix B: Bands/Artists at Stony Brook University,1967–1971NotesBibliographyIndex

“The research and writing are exciting; Rockin’ in the Ivory Tower fills an important gap in the historiography of rock music and the sixties.”- Dewar MacLeod (author of Making the Scene in the Garden State: Popular Music in New Jersey from Edison to Springste) “Rockin’ in the Ivory Tower offers a welcome entry into a field of study that is only just beginning to flower.”- Kenneth Womack (author of Living the Beatles Legend: The Untold Story of Mal Evans)

JAMES M. CARTER is an associate professor of history at Drew University in Madison, New Jersey, where his specializations include U.S. foreign policy and the rise of the counterculture. His book Inventing Vietnam is an analysis of the failed nation-building effort undertaken by the United States in Vietnam and how that failure led to the war.

• Preface and Acknowledgments Introduction  1 Postwar America, the Revolution in Higher Education,and Popular Music 2 “The Sound of the Sixties”: Popular Music and College Campuses 3 “I Blundered My Way Through”: The College Impresario,Fall 1965–Fall 1967 4 “They’re Rockin’ in the Ivory Tower”: Fall 1967–Fall 1968 5 The “Americanization of Rock”: Spring 1969–Fall 1970 Conclusion Appendix A: Bands/Artists at Drew University,1967–1971Appendix B: Bands/Artists at Stony Brook University,1967–1971NotesBibliographyIndex

“The research and writing are exciting; Rockin’ in the Ivory Tower fills an important gap in the historiography of rock music and the sixties.”- Dewar MacLeod (author of Making the Scene in the Garden State: Popular Music in New Jersey from Edison to Springste) “Rockin’ in the Ivory Tower offers a welcome entry into a field of study that is only just beginning to flower.”- Kenneth Womack (author of Living the Beatles Legend: The Untold Story of Mal Evans)