Sanjay Taneja, PhD, is an Associate Professor (Research) at Graphic Era University, India, and an Affiliate Professor at Uşak University in Türkiye. He has published 50 publications, including research papers, e-books, textbooks, and edited books. He is frequently invited as a speaker and has served as a session chair, resource person, and judge at various conferences. He is known for his dynamic and positive approach, with a strong commitment to personal and professional growth.Swati Gupta, PhD, is an Assistant Professor at Chitkara Business School, Chitkara University, India. She specializes in teaching consumer behavior, market research, marketing management, organizational behavior, sales and distribution management, services marketing, and retail management.Girish Lakhera, PhD, is a Professor of Management Studies at Graphic Era, India. With over 37 years of experience spanning teaching, media, human resources, and administration, he has edited a book on deepfake technology, with another book in process. His role as a TV anchor and 20 years of service in the Indian Air Force have honed his skills in communication and management.Mohit Kukreti, PhD, is associated with the University of Technology and Applied Sciences, Ibri, Oman. He served as Head of Department and Program Director for the IBA Program at the Directorate General of six CAS Colleges in the Ministry of Higher Education in the Sultanate of Oman. He has over 25 years of international experience in higher education administration, academic quality assurance, and strategic planning for higher education institutions. He has held academic leadership positions in Nepal, Ethiopia, and the Sultanate of Oman.Ercan Özen, PhD, is a Professor of Finance at the University of Uşak, Türkiye. He has served as co-editor for books, has authored more than 100 publications, has participated in many international conferences, and is a board member of international conferences and workshops. He is also the chair of the International Applied Social Sciences Congress and co-editor of two international journals: Journal of Corporate Governance, Insurance, and Risk Management and Opportunities and Challenges in Sustainability.